The Roofer's Resource Hub.

Google's killing the LSA dashboard and moving everything into Google Ads this August. Roofers and contractors are freaking out—some with reason, some without. Mike breaks down what's actually changing versus the fear-mongering you're seeing, then walks you through the real risks nobody's talking about. And there are some. He also gives you the exact steps to take before migration hits so you don't get blindsided. If you're running LSA ads, watch this before August. If you're not, you probably know someone who should. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 00:00:00 – The Migration 00:00:34 – What's Not Changing 00:01:18 – Manual Bidding's Dead 00:02:18 – The Budget Trap 00:05:08 – No More Disputes 00:12:42 – Your Action List About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

In this episode of the Mission Control Podcast, Mike spoke with Thais Saenz, founder of Saenz Global Roofing Admin Professionals, about scaling roofing contractors by handling the back-office chaos they don't want to deal with. From bootstrapping on zero funding to building a team that supports 200+ people, Thais breaks down how Saenz Global went from a general VA service to a hyper-focused roofing operations powerhouse. You'll hear how the business evolved, what changed about her leadership as the company scaled, and why systems matter—even when you hate them. If you're a roofing contractor drowning in permits, scheduling, and admin work, or you're building a business in the construction space, this one's for you. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 00:00:13 - Saenz Origin 00:03:07 - Client Story 00:06:21 - Company Roadmap 00:18:47 - Biggest Mistakes 00:31:24 - Best and Worst 00:36:58 - Questions For Mike Thais Saenz: Facebook: https://www.facebook.com/thais.chica LinkedIn: https://www.linkedin.com/in/thaissaenz2019/ Saenz Global: Facebook: https://www.facebook.com/saenzglobal Instagram: https://www.instagram.com/saenzglobal/ Youtube: https://www.youtube.com/@UCTadIBZtS8DALGdvvXUd6aw TikTok: https://www.tiktok.com/@saenzglobal Website: https://saenzglobal.com/ About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

In this video, Ascend Digital Agency's Web Operations Manager, Zack Saites, answers a major question for business owners: do you still need a custom website, or are AI builders enough? He explores the honest trade-offs between these two options to help you figure out what works best for your brand. While modern builders are a great way to get your digital storefront open quickly, they often lack the comprehensive strategy needed to actually drive sales. Zack breaks down exactly when it makes sense to use a quick template and when it is time to invest in a fully custom build. Ultimately, the right choice simply depends on your company's current stage, goals, and budget. 00:00:00 - Custom Vs AI Website 00:00:43 - AI Pros 00:01:27 - AI Cons 00:02:19 - Why Go Custom? Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

Have you ever woke up to find your hard-earned Google reviews vanished or your profile under attack? In this video, Mike doesn't just explain why reviews disappear—he gives you the exact playbook on what to do about it. Because reviews live on Google's platform, they can be removed without warning due to spam purges, policy flags, or system updates. Watch as Mike breaks down how to actively protect your business by backing up your reviews, identifying fakes, and navigating the hidden desktop "Manage reported reviews" tool to submit bulletproof appeals. You'll also discover why building a relentless review generation system is your ultimate defense against any attack. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 00:00:00 - Intro 00:00:40 - Why Reviews Disappear 00:01:50 - Downloading Reviews 00:04:14 - Review Attacks 00:06:40 - Manage Reported Reviews 00:08:02 - Appeal Process 00:09:32 - Complaint Form / Legal Action 00:10:35 - Responding About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

In this special episode of the Mission Control podcast, Mike sits down with Sheldon Murphy, the owner & CEO at TSM Roofing in Phoenix, Arizona, and Raymond Wendell Little, the former owner and founder of Perimeter Roofing in Atlanta, Georgia. The trio explores the challenges of recruiting top-tier sales talent, comparing Sheldon’s preference for stable, family-oriented producers with Raymond’s success in hiring "gunslingers" and second-chance individuals. They share unconventional scouting methods, such as finding disciplined recruits at gyms or local 5K races, and emphasize that true discipline is often visible through punctuality and physical fitness before an interview even begins. The conversation also dives into the leadership required to scale a business, discussing the transition from a "boss" to a "leader" within the 1099 model. They break down why salespeople often fail due to complacency or a lack of pipeline management and explain how owners can intervene by getting back in the truck to coach reps through authentic, one-on-one mentorship. From navigating insurance compliance to the importance of being an "authority in roofing," this episode provides raw insights into building a high-performance culture that thrives on the "eat what you kill" mentality. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 ================================================================================= 00:00:00 - Meet the Guests 00:01:07 - Finding the Right Sales Rep 00:12:42 - Why Sales People Fail 00:24:05 - Motivating Sales Reps 00:32:50 - W2s & 1099s 00:38:08 - Big Changes Past Year 00:41:16 - Common Roofing Trend? 00:44:01 - Call Centers 00:49:09 - Solar Roofs 00:51:15 - Lessons Learned 00:54:04 - Storm vs Retail ================================================================================= ABOUT TSM ROOFING LLC TSM Roofing LLC is a licensed, bonded, and insured roofing company serving the state of Arizona with physical offices in Phoenix (Maricopa County) and Prescott Valley (Yavapai County). Under the leadership of founder Sheldon Murphy, TSM Roofing LLC has established a reputation for excellence in roof replacement, repair, and solar detachment services. The organization is a recognized Owens Corning Platinum Preferred Contractor, a distinction held by only approximately the top 1% of roofers nationwide. We are dedicated to providing durable roofing solutions and active community support throughout the Phoenix Metro and Quad-City regions. Facebook: https://www.facebook.com/TSMRoofingLLC/ Instagram: https://www.instagram.com/tsm_roofing LinkedIn: https://www.linkedin.com/company/tsm-roofing-llc BBB: https://www.bbb.org/us/az/phoenix/profile/roofing-contractors/tsm-roofing-1126-1000054487 Owens Corning Platinum Preferred: https://www.owenscorning.com/en-us/roofing/contractors/contractor-profile/232418 ====================================================================== ABOUT THE OWNER: TSM Roofing LLC was founded by Sheldon Murphy, a second-generation roofer with deep roots in the Arizona construction industry. Sheldon’s expertise isn't just academic, it was earned on the rooftops of Arizona. • Hands-On Experience: Sheldon first set foot on a roof at age 14, spending his summers as a laborer learning the fundamentals of roof installation and tear-offs. • Professional Pedigree: Before founding TSM Roofing, Sheldon completed a rigorous Union Carpenter’s Apprenticeship, earning Journeyman status. This technical background ensures that every TSM project adheres to the highest structural standards. • Industry Leadership: Under Sheldon’s leadership, TSM Roofing has achieved the Owens Corning Platinum Preferred Contractor status, a distinction held by only the top 1% of roofing contractors in the nation. He is also a certified member of the Tile Roofing Industry (TRI) Alliance. Facebook: https://www.facebook.com/smurph39 LinkedIn: https://www.linkedin.com/in/sheldon-murphy-tsmroofing/ ====================================================================== Follow Raymond Wendell Little: Facebook: https://www.facebook.com/raymond.little.520 ====================================================================== Contact us : takeoff@ascenddigitalexperts.com Let's Connect! ==== ==== ==== Website: https://bit.ly/3NQXXKK Facebook: https://bit.ly/3xH8VaT Linkedin: https://bit.ly/3RWTSyr

Are you a roofer or coastal contractor whose entire year relies on the next big storm? The official forecasts are in, and if you are banking solely on hurricane season to drive your revenue, you might be in for a rough year. In this video, Mike breaks down why betting your business on Mother Nature is a dangerous game. More importantly, he explains the exact actions you can take right now to build a predictable lead pipeline and avoid being sunk by a quiet storm season. Stop leaving your success up to luck, and learn how to grow your business on purpose! Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 00:00:00 - Weather Forecast 00:03:16 - What Happens Next 00:05:08 - SEO / Google Ads 00:06:37 - Meta Ads 00:07:47 - Referrals / Network 00:10:51 - Getting Started About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

No, Mike Stearns isn’t actually starting a roofing company — but he is taking a hard look at why industry experience matters when you’re running any business. In this episode, Mike shares why just being a good entrepreneur doesn’t make you an expert in a completely different field, and why hiring someone without hands-on experience can be a costly mistake. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 Contact us : takeoff@ascenddigitalexperts.com Let's Connect! ==== ==== ==== Website: https://bit.ly/3NQXXKK Facebook: https://bit.ly/3xH8VaT Linkedin: https://bit.ly/3RWTSyr

Make 2026 your best year yet in the roofing / contracting industry by mastering a systematized process for scaling your brand authority. While many companies overlook their reputation, this video reveals how to replace low-conversion automated emails with high-impact, on-site review requests during the final quality control walkthrough. By leveraging the "norm of reciprocity" and securing a verbal commitment, you create a perfect window of time for the homeowner to leave a review while you finish buttoning up the property. Stop letting hundreds of potential reviews slip through the cracks and start building massive brand equity by training your team to follow this consistent, bulletproof approach. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 00:00:00 - The Problem 00:01:23 - Getting Guaranteed Reviews 00:04:43 - The Essentials About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 YouTube: https://www.youtube.com/@AscendDigitalAgency #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

Most home service companies are already sponsoring little league teams, riding in the Fourth of July parade, and writing checks to local charities and getting almost nothing back for it. Not because community involvement doesn't work, but because they do the hard part and skip the easy part. In this video I break down the exact five-part system we use at Ascend to turn every community event into backlinks, brand awareness, and qualified leads, instead of a feel-good expense with no ROI. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 In this video, you'll learn: 00:00:00 The Problem: Why Sponsorships Don't Work 00:01:31 The 5-Part Framework 00:02:16 Step 1: Budget & Plan Your Year 00:03:51 Step 2: Find the Right Events 00:05:14 Step 3: The Execution Checklist 00:09:05 Step 4: Website Content (The Easy Part) 00:11:13 Step 5: Assign an Owner About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

In this clip from the Mission Control podcast, Otis Floyd shares his journey of starting out playing professional football to eventually running a successful roofing company. Before founding Paramount Roofing and Consulting in Georgia, Otis spent time with the Washington Commanders before a ten-year career in Canada, where he captured two Grey Cup championships. Despite being an undersized kid who was constantly told what he couldn't achieve , he used those doubters as fuel to succeed. Today, Otis applies that exact same championship mindset to his business, crediting his success to his father's lessons on protecting the family name and his former coach's strict rules on professionalism and punctuality. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 00:00:00 - Football Journey 00:01:48 - Business Lessons Otis Floyd: Facebook: https://www.facebook.com/otis.floyd.18 Wikipedia: https://en.wikipedia.org/wiki/Otis_Floyd Paramount Roofing & Consulting: Facebook: https://www.facebook.com/profile.php?id=100063616776783 Instagram: https://www.instagram.com/paramountroofingandconsulting/ TikTok: https://www.tiktok.com/@ofloyd35 YouTube: https://www.youtube.com/@UC_V_zWZlTf8I_HHrQ78hR_w Website: https://www.paramountroofingandconsulting.com/ About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

It’s a nightmare scenario: spammers hit your Google Business Profile with credible-sounding negative reviews, only to follow up with an extortion text demanding money to make them go away. In this segment, we discuss how to navigate a review attack without losing your cool (or your money). We break down Google’s extortion reporting process and how we managed to get dozens of fake reviews removed in under 24 hours. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 00:00:00 - Fake Google Reviews 00:02:08 - Great Takeaway 00:03:35 - Responding to Reviews ====================================================================== ABOUT TSM ROOFING LLC TSM Roofing LLC is a licensed, bonded, and insured roofing company serving the state of Arizona with physical offices in Phoenix (Maricopa County) and Prescott Valley (Yavapai County). Under the leadership of founder Sheldon Murphy, TSM Roofing LLC has established a reputation for excellence in roof replacement, repair, and solar detachment services. The organization is a recognized Owens Corning Platinum Preferred Contractor, a distinction held by only approximately the top 1% of roofers nationwide. We are dedicated to providing durable roofing solutions and active community support throughout the Phoenix Metro and Quad-City regions. Facebook: / tsmroofingllc Instagram: / tsm_roofing LinkedIn: / tsm-roofing-llc BBB: https://www.bbb.org/us/az/phoenix/pro... Owens Corning Platinum Preferred: https://www.owenscorning.com/en-us/ro... ====================================================================== ABOUT THE OWNER: TSM Roofing LLC was founded by Sheldon Murphy, a second-generation roofer with deep roots in the Arizona construction industry. Sheldon’s expertise isn't just academic, it was earned on the rooftops of Arizona. • Hands-On Experience: Sheldon first set foot on a roof at age 14, spending his summers as a laborer learning the fundamentals of roof installation and tear-offs. • Professional Pedigree: Before founding TSM Roofing, Sheldon completed a rigorous Union Carpenter’s Apprenticeship, earning Journeyman status. This technical background ensures that every TSM project adheres to the highest structural standards. • Industry Leadership: Under Sheldon’s leadership, TSM Roofing has achieved the Owens Corning Platinum Preferred Contractor status, a distinction held by only the top 1% of roofing contractors in the nation. He is also a certified member of the Tile Roofing Industry (TRI) Alliance. Facebook: / smurph39 LinkedIn: / sheldon-murphy-tsmroofing ======================================================================= About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

This video explains why promoting your top sales rep to a management position is a terrible idea. It breaks down how the fast-moving traits that make a great closer are completely opposite to the organized, detail-oriented skills needed to be an effective manager. Ultimately, taking your best performer out of the field to deal with administrative tasks usually just leads to a frustrated employee and lost revenue. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing