Google's killing the LSA dashboard and moving everything into Google Ads this August. Roofers and contractors are freaking out—some with reason, some without.
Mike breaks down what's actually changing versus the fear-mongering you're seeing, then walks you through the real risks nobody's talking about. And there are some. He also gives you the exact steps to take before migration hits so you don't get blindsided.
If you're running LSA ads, watch this before August. If you're not, you probably know someone who should.
Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5
00:00:00 – The Migration
00:00:34 – What's Not Changing
00:01:18 – Manual Bidding's Dead
00:02:18 – The Budget Trap
00:05:08 – No More Disputes
00:12:42 – Your Action List
About Michael Stearns & Ascend Digital Agency
Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI.
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