Has Your Company Gotten Fake Google Reviews?

May 8, 2026
11.6K Views | 51.7K Subscribers

It’s a nightmare scenario: spammers hit your Google Business Profile with credible-sounding negative reviews, only to follow up with an extortion text demanding money to make them go away. In this segment, we discuss how to navigate a review attack without losing your cool (or your money). We break down Google’s extortion reporting process and how we managed to get dozens of fake reviews removed in under 24 hours.

Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5

00:00:00 - Fake Google Reviews
00:02:08 - Great Takeaway
00:03:35 - Responding to Reviews

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ABOUT TSM ROOFING LLC

TSM Roofing LLC is a licensed, bonded, and insured roofing company serving the state of Arizona with physical offices in Phoenix (Maricopa County) and Prescott Valley (Yavapai County). Under the leadership of founder Sheldon Murphy, TSM Roofing LLC has established a reputation for excellence in roof replacement, repair, and solar detachment services.

The organization is a recognized Owens Corning Platinum Preferred Contractor, a distinction held by only approximately the top 1% of roofers nationwide. We are dedicated to providing durable roofing solutions and active community support throughout the Phoenix Metro and Quad-City regions.

Facebook: / tsmroofingllc
Instagram: / tsm_roofing
LinkedIn: / tsm-roofing-llc
BBB: https://www.bbb.org/us/az/phoenix/pro...
Owens Corning Platinum Preferred: https://www.owenscorning.com/en-us/ro...

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ABOUT THE OWNER:

TSM Roofing LLC was founded by Sheldon Murphy, a second-generation roofer with deep roots in the Arizona construction industry. Sheldon’s expertise isn't just academic, it was earned on the rooftops of Arizona.

• Hands-On Experience: Sheldon first set foot on a roof at age 14, spending his summers as a laborer learning the fundamentals of roof installation and tear-offs.

• Professional Pedigree: Before founding TSM Roofing, Sheldon completed a rigorous Union Carpenter’s Apprenticeship, earning Journeyman status. This technical background ensures that every TSM project adheres to the highest structural standards.

• Industry Leadership: Under Sheldon’s leadership, TSM Roofing has achieved the Owens Corning Platinum Preferred Contractor status, a distinction held by only the top 1% of roofing contractors in the nation. He is also a certified member of the Tile Roofing Industry (TRI) Alliance.

Facebook: / smurph39
LinkedIn: / sheldon-murphy-tsmroofing

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About Michael Stearns & Ascend Digital Agency

Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI.

Work with Ascend Digital Agency:
Website: https://ascenddigitalexperts.com/
Request a Consultation: https://ascenddigitalexperts.com/contact/

Follow Michael Stearns:
LinkedIn: https://www.linkedin.com/in/michaelstearns/
Facebook: https://www.facebook.com/michael.stearns.16
Instagram: https://www.instagram.com/takeoffwithascend/

Follow Ascend Digital Agency:
Instagram: https://www.instagram.com/takeoffwithascend/
Facebook: https://www.facebook.com/takeoffwithascend/
TikTok: https://www.tiktok.com/@ascenddigital

Subscribe to Mission Control Podcast!

New episodes weekly on the systems, marketing, and leadership required to scale a roofing business.

Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629

Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87

#MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

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