Do You Still Need to Pay for a Custom Website?

June 30, 2026
29.3K Views | 51.7K Subscribers

In this video, Ascend Digital Agency's Web Operations Manager, Zack Saites, answers a major question for business owners: do you still need a custom website, or are AI builders enough? He explores the honest trade-offs between these two options to help you figure out what works best for your brand. While modern builders are a great way to get your digital storefront open quickly, they often lack the comprehensive strategy needed to actually drive sales. Zack breaks down exactly when it makes sense to use a quick template and when it is time to invest in a fully custom build. Ultimately, the right choice simply depends on your company's current stage, goals, and budget.

00:00:00 - Custom Vs AI Website
00:00:43 - AI Pros
00:01:27 - AI Cons
00:02:19 - Why Go Custom?

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About Michael Stearns & Ascend Digital Agency

Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI.

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