The Roofer's Resource Hub.

Most home service companies are already sponsoring little league teams, riding in the Fourth of July parade, and writing checks to local charities and getting almost nothing back for it. Not because community involvement doesn't work, but because they do the hard part and skip the easy part. In this video I break down the exact five-part system we use at Ascend to turn every community event into backlinks, brand awareness, and qualified leads, instead of a feel-good expense with no ROI. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 In this video, you'll learn: 00:00:00 The Problem: Why Sponsorships Don't Work 00:01:31 The 5-Part Framework 00:02:16 Step 1: Budget & Plan Your Year 00:03:51 Step 2: Find the Right Events 00:05:14 Step 3: The Execution Checklist 00:09:05 Step 4: Website Content (The Easy Part) 00:11:13 Step 5: Assign an Owner About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

Google's killing the LSA dashboard and moving everything into Google Ads this August. Roofers and contractors are freaking out—some with reason, some without. Mike breaks down what's actually changing versus the fear-mongering you're seeing, then walks you through the real risks nobody's talking about. And there are some. He also gives you the exact steps to take before migration hits so you don't get blindsided. If you're running LSA ads, watch this before August. If you're not, you probably know someone who should. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 00:00:00 – The Migration 00:00:34 – What's Not Changing 00:01:18 – Manual Bidding's Dead 00:02:18 – The Budget Trap 00:05:08 – No More Disputes 00:12:42 – Your Action List About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

In this episode of the Mission Control Podcast, Mike spoke with Thais Saenz, founder of Saenz Global Roofing Admin Professionals, about scaling roofing contractors by handling the back-office chaos they don't want to deal with. From bootstrapping on zero funding to building a team that supports 200+ people, Thais breaks down how Saenz Global went from a general VA service to a hyper-focused roofing operations powerhouse. You'll hear how the business evolved, what changed about her leadership as the company scaled, and why systems matter—even when you hate them. If you're a roofing contractor drowning in permits, scheduling, and admin work, or you're building a business in the construction space, this one's for you. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 00:00:13 - Saenz Origin 00:03:07 - Client Story 00:06:21 - Company Roadmap 00:18:47 - Biggest Mistakes 00:31:24 - Best and Worst 00:36:58 - Questions For Mike Thais Saenz: Facebook: https://www.facebook.com/thais.chica LinkedIn: https://www.linkedin.com/in/thaissaenz2019/ Saenz Global: Facebook: https://www.facebook.com/saenzglobal Instagram: https://www.instagram.com/saenzglobal/ Youtube: https://www.youtube.com/@UCTadIBZtS8DALGdvvXUd6aw TikTok: https://www.tiktok.com/@saenzglobal Website: https://saenzglobal.com/ About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

Kelly Swanson worked with Floyd Mayweather through every PPV fight. She breaks down his obsessive work ethic, what it really took to stay disciplined for 50 fights, and shares stories most people have never heard. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 00:00:00 - Working With Floyd 00:02:34 - Ricky Hatton Fight Check out the full episode: https://youtu.be/a32A_1jWg-0 About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

This video explains why promoting your top sales rep to a management position is a terrible idea. It breaks down how the fast-moving traits that make a great closer are completely opposite to the organized, detail-oriented skills needed to be an effective manager. Ultimately, taking your best performer out of the field to deal with administrative tasks usually just leads to a frustrated employee and lost revenue. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

Are you a roofer or coastal contractor whose entire year relies on the next big storm? The official forecasts are in, and if you are banking solely on hurricane season to drive your revenue, you might be in for a rough year. In this video, Mike breaks down why betting your business on Mother Nature is a dangerous game. More importantly, he explains the exact actions you can take right now to build a predictable lead pipeline and avoid being sunk by a quiet storm season. Stop leaving your success up to luck, and learn how to grow your business on purpose! Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 00:00:00 - Weather Forecast 00:03:16 - What Happens Next 00:05:08 - SEO / Google Ads 00:06:37 - Meta Ads 00:07:47 - Referrals / Network 00:10:51 - Getting Started About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

In this video, Ascend Digital Agency's Web Operations Manager, Zack Saites, answers a major question for business owners: do you still need a custom website, or are AI builders enough? He explores the honest trade-offs between these two options to help you figure out what works best for your brand. While modern builders are a great way to get your digital storefront open quickly, they often lack the comprehensive strategy needed to actually drive sales. Zack breaks down exactly when it makes sense to use a quick template and when it is time to invest in a fully custom build. Ultimately, the right choice simply depends on your company's current stage, goals, and budget. 00:00:00 - Custom Vs AI Website 00:00:43 - AI Pros 00:01:27 - AI Cons 00:02:19 - Why Go Custom? Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

Have you ever woke up to find your hard-earned Google reviews vanished or your profile under attack? In this video, Mike doesn't just explain why reviews disappear—he gives you the exact playbook on what to do about it. Because reviews live on Google's platform, they can be removed without warning due to spam purges, policy flags, or system updates. Watch as Mike breaks down how to actively protect your business by backing up your reviews, identifying fakes, and navigating the hidden desktop "Manage reported reviews" tool to submit bulletproof appeals. You'll also discover why building a relentless review generation system is your ultimate defense against any attack. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 00:00:00 - Intro 00:00:40 - Why Reviews Disappear 00:01:50 - Downloading Reviews 00:04:14 - Review Attacks 00:06:40 - Manage Reported Reviews 00:08:02 - Appeal Process 00:09:32 - Complaint Form / Legal Action 00:10:35 - Responding About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

In this testimonial Jonathan Cater of AlphaOne Exteriors shares his experience of working with Ascend Digital Agency after wasting $20,000 trying to figure out marketing hacks on his own. He explains how shifting the focus from basic lead generation to actually analyzing close rates, sales, and follow-up processes transformed his approach. Realizing that marketing is more than just front-end ads, Jonathan found reassurance in having a partner dedicated to his actual conversions and best interests. He highly recommends Ascend to any contractor who has been burned by other agencies in the past. Jonathan Cater: Facebook: https://www.facebook.com/profile.php?id=100014115033049 Instagram: https://www.instagram.com/managerjon/ TikTok: https://www.tiktok.com/@managerjon?is_from_webapp=1&sender_device=pc YouTube: https://www.youtube.com/@WatchManagerJon About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

In this video, Brock McClelland, owner of McClelland's Contracting and Roofing in Pittsburgh, shares how his company became the region's top roofer over the last five years by refusing to compromise. While the asphalt roofing market has become a saturated "race to the bottom" filled with out-of-town companies and cheap competitors, Brock explains why so many growing businesses lose their standards. He breaks down the challenge of scaling a 33-person team while maintaining a unified culture of excellence. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 McClelland's Contracting and Roofing LLC is a premier, fully integrated roofing and home remodeling company based in the Pittsburgh, PA area. Over the last five years, they have established themselves as Western Pennsylvania's top name in roofing and interiors by refusing to compromise on quality and consistently raising the industry standard. With a dedicated team of over 30 professionals, McClelland's offers a comprehensive suite of services, including residential and commercial roof repair and replacement, emergency tarping, and insurance claim assistance. As a GAF Master Elite® certified contractor, they provide top-tier asphalt, metal, and flat roofing systems. Beyond the roof, their expertise extends to full exterior renovations—including siding, gutters, windows, and doors—as well as complete interior remodeling for custom kitchens, bathrooms, and basements. Backed by nearly 1,000 five-star reviews, McClelland's operates on one simple core promise: "If our name goes on it, we stand behind it, so you can stand in it." Brock McClelland (McClellands Contracting and Roofing, LLC) Facebook: https://www.facebook.com/profile.php?id=100087350456632 Website: https://mcclellandsroofing.com/ Youtube: https://www.youtube.com/@UCimn7kmRMOL5ycIhYLUCcjw About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

In this clip from the Mission Control podcast, Otis Floyd shares his journey of starting out playing professional football to eventually running a successful roofing company. Before founding Paramount Roofing and Consulting in Georgia, Otis spent time with the Washington Commanders before a ten-year career in Canada, where he captured two Grey Cup championships. Despite being an undersized kid who was constantly told what he couldn't achieve , he used those doubters as fuel to succeed. Today, Otis applies that exact same championship mindset to his business, crediting his success to his father's lessons on protecting the family name and his former coach's strict rules on professionalism and punctuality. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 00:00:00 - Football Journey 00:01:48 - Business Lessons Otis Floyd: Facebook: https://www.facebook.com/otis.floyd.18 Wikipedia: https://en.wikipedia.org/wiki/Otis_Floyd Paramount Roofing & Consulting: Facebook: https://www.facebook.com/profile.php?id=100063616776783 Instagram: https://www.instagram.com/paramountroofingandconsulting/ TikTok: https://www.tiktok.com/@ofloyd35 YouTube: https://www.youtube.com/@UC_V_zWZlTf8I_HHrQ78hR_w Website: https://www.paramountroofingandconsulting.com/ About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

In this clip, Andy Keys, Owner and CEO of FoxHaven Roofing Group in South Florida, discusses the future of digital marketing and the hard realities of contracting finances. Andy shares why his team is pursuing the early adoption of ChatGPT ads to capture new, top-of-funnel leads. The conversation then shifts into a masterclass on financial discipline. Andy explains how he dynamically adjusts his ad spend based on strict monthly reporting and shares the tough lessons learned from operating at a net loss despite high revenue. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 00:00:00 - ChatGPT Ads 00:01:37 - The Marketing Budget 00:05:09 - Google LSA "Slot Machine" Andy Keys: Facebook: https://www.facebook.com/andy.keys.522 Instagram: https://www.instagram.com/theandykeys/ TikTok: https://www.tiktok.com/@theandykeys_ YouTube: https://www.youtube.com/@theandykeys Metal Ops: Website: https://metal-ops.com/ Facebook: https://www.facebook.com/profile.php?id=61565566779182 YouTube: https://www.youtube.com/@Metal-Ops Instagram: https://www.instagram.com/metal_ops/ TikTok: https://www.tiktok.com/@metal.ops FoxHaven Roofing Group: Website:https://foxhavenroof.com/ Facebook: https://www.facebook.com/foxhavenroofing YouTube: https://www.youtube.com/@UC3pkM6f-6toklxvpWCZ6jNQ TikTok: https://www.tiktok.com/@foxhavenroofing Instagram: https://www.instagram.com/foxhavenroofing/ About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing