The Roofer's Resource Hub.

Rethink your next marketing hire! Mike reveals why community-driven roles often bring more value than traditional marketing managers. Discover how strategic local networking and performance-based compensation can consistently grow your brand's market share! Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 00:00:00 - Marketing Managers 00:00:26 - Strategic Partnerships 00:01:21 - Accountability & Performance About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

Meet the web team at Ascend Digital Agency! In this video, Zack and Joe explain how they transform outdated contractor websites into modern, custom designs. They discuss why a fast, mobile-friendly site is crucial for building trust and turning window shoppers into actual leads. Watch to learn why you should treat your website as an active tool to grow your business rather than a one-time project you just set and forget. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

Google just rolled out another massive update to Local Services Ads (LSA), and it could quietly drain your marketing budget if you aren't paying attention. Watch to find out what this new billing rule is and how to protect your account! Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

Get to know the faces behind the content at Ascend Digital Agency! Led by Content Manager Ashley, the content team is dedicated to crafting highly accurate, SEO-driven materials. In this video, team members share their process for turning complex industry information into accessible content that targets customer pain points and builds trust for our clients. They also discuss the critical importance of keeping a "human element" in the age of AI, carefully fact-checking to ensure that every word published is factual, relevant, and designed to generate leads. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

Get to know Charlie Steinwald, the Director of Operations here at Ascend! In this video, Charlie shares his passion for creative problem-solving and partnering with clients to help their businesses grow. As the primary point of contact for most customers, Charlie works closely with our team to ensure your marketing strategies are a success and that you have the best experience possible. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

Are you wasting money on scattered "popcorn marketing"? In this podcast segment, David Carroll of Dope Marketing reveals why home service businesses need to completely rethink their direct mail strategy. Discover why hyper-focusing on the neighborhoods you are already working in is the secret to getting the 7 to 11 touches required for a cold consumer to remember your brand. Stop crossing your fingers for a result Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 00:00:00 - The Roofing Customer Reality 00:01:32 - Stop "Popcorn Marketing" 00:02:57 - Let Your Data Tell the Story David Carroll: Facebook: https://www.facebook.com/david.l.carroll.7 Dope Marketing: Facebook: https://www.facebook.com/DopeMktg Youtube: https://www.youtube.com/@UCwhQCqt3WGZN-skFCnvE2RA Website: https://www.dopemarketing.com/ About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

Most home service companies are already sponsoring little league teams, riding in the Fourth of July parade, and writing checks to local charities and getting almost nothing back for it. Not because community involvement doesn't work, but because they do the hard part and skip the easy part. In this video I break down the exact five-part system we use at Ascend to turn every community event into backlinks, brand awareness, and qualified leads, instead of a feel-good expense with no ROI. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 In this video, you'll learn: 00:00:00 The Problem: Why Sponsorships Don't Work 00:01:31 The 5-Part Framework 00:02:16 Step 1: Budget & Plan Your Year 00:03:51 Step 2: Find the Right Events 00:05:14 Step 3: The Execution Checklist 00:09:05 Step 4: Website Content (The Easy Part) 00:11:13 Step 5: Assign an Owner About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

Google's killing the LSA dashboard and moving everything into Google Ads this August. Roofers and contractors are freaking out—some with reason, some without. Mike breaks down what's actually changing versus the fear-mongering you're seeing, then walks you through the real risks nobody's talking about. And there are some. He also gives you the exact steps to take before migration hits so you don't get blindsided. If you're running LSA ads, watch this before August. If you're not, you probably know someone who should. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 00:00:00 – The Migration 00:00:34 – What's Not Changing 00:01:18 – Manual Bidding's Dead 00:02:18 – The Budget Trap 00:05:08 – No More Disputes 00:12:42 – Your Action List About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

In this episode of the Mission Control Podcast, Mike spoke with Thais Saenz, founder of Saenz Global Roofing Admin Professionals, about scaling roofing contractors by handling the back-office chaos they don't want to deal with. From bootstrapping on zero funding to building a team that supports 200+ people, Thais breaks down how Saenz Global went from a general VA service to a hyper-focused roofing operations powerhouse. You'll hear how the business evolved, what changed about her leadership as the company scaled, and why systems matter—even when you hate them. If you're a roofing contractor drowning in permits, scheduling, and admin work, or you're building a business in the construction space, this one's for you. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 00:00:13 - Saenz Origin 00:03:07 - Client Story 00:06:21 - Company Roadmap 00:18:47 - Biggest Mistakes 00:31:24 - Best and Worst 00:36:58 - Questions For Mike Thais Saenz: Facebook: https://www.facebook.com/thais.chica LinkedIn: https://www.linkedin.com/in/thaissaenz2019/ Saenz Global: Facebook: https://www.facebook.com/saenzglobal Instagram: https://www.instagram.com/saenzglobal/ Youtube: https://www.youtube.com/@UCTadIBZtS8DALGdvvXUd6aw TikTok: https://www.tiktok.com/@saenzglobal Website: https://saenzglobal.com/ About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

Kelly Swanson worked with Floyd Mayweather through every PPV fight. She breaks down his obsessive work ethic, what it really took to stay disciplined for 50 fights, and shares stories most people have never heard. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 00:00:00 - Working With Floyd 00:02:34 - Ricky Hatton Fight Check out the full episode: https://youtu.be/a32A_1jWg-0 About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

This video explains why promoting your top sales rep to a management position is a terrible idea. It breaks down how the fast-moving traits that make a great closer are completely opposite to the organized, detail-oriented skills needed to be an effective manager. Ultimately, taking your best performer out of the field to deal with administrative tasks usually just leads to a frustrated employee and lost revenue. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

Are you a roofer or coastal contractor whose entire year relies on the next big storm? The official forecasts are in, and if you are banking solely on hurricane season to drive your revenue, you might be in for a rough year. In this video, Mike breaks down why betting your business on Mother Nature is a dangerous game. More importantly, he explains the exact actions you can take right now to build a predictable lead pipeline and avoid being sunk by a quiet storm season. Stop leaving your success up to luck, and learn how to grow your business on purpose! Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 00:00:00 - Weather Forecast 00:03:16 - What Happens Next 00:05:08 - SEO / Google Ads 00:06:37 - Meta Ads 00:07:47 - Referrals / Network 00:10:51 - Getting Started About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing