The Roofer's Resource Hub.

Make 2026 your best year yet in the roofing / contracting industry by mastering a systematized process for scaling your brand authority. While many companies overlook their reputation, this video reveals how to replace low-conversion automated emails with high-impact, on-site review requests during the final quality control walkthrough. By leveraging the "norm of reciprocity" and securing a verbal commitment, you create a perfect window of time for the homeowner to leave a review while you finish buttoning up the property. Stop letting hundreds of potential reviews slip through the cracks and start building massive brand equity by training your team to follow this consistent, bulletproof approach. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 00:00:00 - The Problem 00:01:23 - Getting Guaranteed Reviews 00:04:43 - The Essentials About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business. Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629 Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87 YouTube: https://www.youtube.com/@AscendDigitalAgency #MissionControlPodcast #MichaelStearns #AscendDigitalAgency #RoofingContractor #SEO #AEO #AIO #googleads #roofingmarketing

Waking up to find your hard-earned reputation has vanished is a nightmare for any business owner. In this video, Mike explains exactly why your Google reviews might be disappearing overnight and the specific steps you need to take to get them back. Plus, he shares a "Golden Nugget" strategy to protect your profile heading into 2026 so you're never left empty-handed again. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 Contact us : takeoff@ascenddigitalexperts.com Let's Connect! ==== ==== ==== Website: https://bit.ly/3NQXXKK Facebook: https://bit.ly/3xH8VaT Linkedin: https://bit.ly/3RWTSyr

AI is everywhere—and while it helps block spammers, it might be blocking your next big job, too. In this video, we break down how aggressive spam filters are sweeping legitimate leads into the junk folder and the simple daily process you need to implement immediately to stop the bleeding. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 Contact us : takeoff@ascenddigitalexperts.com Let's Connect! ==== ==== ==== Website: https://bit.ly/3NQXXKK Facebook: https://bit.ly/3xH8VaT Linkedin: https://bit.ly/3RWTSyr

No, Mike Stearns isn’t actually starting a roofing company — but he is taking a hard look at why industry experience matters when you’re running any business. In this episode, Mike shares why just being a good entrepreneur doesn’t make you an expert in a completely different field, and why hiring someone without hands-on experience can be a costly mistake. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 Contact us : takeoff@ascenddigitalexperts.com Let's Connect! ==== ==== ==== Website: https://bit.ly/3NQXXKK Facebook: https://bit.ly/3xH8VaT Linkedin: https://bit.ly/3RWTSyr

In this video, Mike walks through how brand-new business owners can use AI tools like ChatGPT and NotebookLM to build foundational systems for their company—fast. Watch as we set up a fictitious roofing company and demonstrate how to prompt ChatGPT to generate SOPs (Standard Operating Procedures) for every department—from sales to production to finance. We also show how to organize these processes in Google Drive, refine them through iteration, and even create custom scripts for your sales team. Then we take it a step further by introducing NotebookLM—an incredibly powerful tool that allows you to upload your SOPs, financial reports, call logs, and more, and then query that data for insights as your company scales. Whether you're just getting started or you're growing fast and need to evolve your systems, this video shows how to use AI to save time, increase efficiency, and make better decisions. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 Contact us : takeoff@ascenddigitalexperts.com Let's Connect! ==== ==== ==== Website: https://bit.ly/3NQXXKK Facebook: https://bit.ly/3xH8VaT Linkedin: https://bit.ly/3RWTSyr

Tired of your marketing agency underdelivering, overpromising, and vanishing when you need answers? In this video, we break down the seven critical things every business owner should expect from a marketing partner — from clear communication and routine meetings to transparency, industry expertise, and honesty when things go wrong. Whether you're hiring a new agency or evaluating your current one, this is your checklist to avoid wasting time, money, and momentum. If your agency isn’t doing these things, it might be time to make a change. 👉 Drop your questions in the comments and don’t forget to hit that subscribe button for more no-BS business advice. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 Contact us : takeoff@ascenddigitalexperts.com Let's Connect! ==== ==== ==== Website: https://bit.ly/3NQXXKK Facebook: https://bit.ly/3xH8VaT Linkedin: https://bit.ly/3RWTSyr

In this quick solo episode of the Mission Control Podcast, Mike dives into the 'Speed Trap Conundrum.' Just like getting caught in a speed trap teaches you to avoid the same mistake, this concept can be applied to your business. Discover how to spot and steer clear of the common pitfalls many business owners stumble into repeatedly, and learn to course-correct before it's too late. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 Contact us : takeoff@ascenddigitalexperts.com Let's Connect! ==== ==== ==== Website: https://bit.ly/3NQXXKK Facebook: https://bit.ly/3xH8VaT Linkedin: https://bit.ly/3RWTSyr

In this quick solo episode of the Mission Control Podcast, Mike shares a crucial tip for hiring the right marketing agency. Learn what to ask to avoid choosing the wrong fit and set your business up for success. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 Contact us : takeoff@ascenddigitalexperts.com Let's Connect! ==== ==== ==== Website: https://bit.ly/3NQXXKK Facebook: https://bit.ly/3xH8VaT Linkedin: https://bit.ly/3RWTSyr

In today's episode, Mike discusses a hard-learned lesson for many new business owners: realizing that not everyone should be your customer. When you're trying to grow your business, it can be extremely challenging to say no to any potential customer, but realize you may be worse off taking certain jobs. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 Contact us : takeoff@ascenddigitalexperts.com Let's Connect! ==== ==== ==== Website: https://bit.ly/3NQXXKK Facebook: https://bit.ly/3xH8VaT Linkedin: https://bit.ly/3RWTSyr

In today's episode, Mike shares some roadside wisdom on the importance of looking to the future and planning ahead with your business. Think of where you want to be in a year, two years, etc, and make sure you're putting a plan in place to be successful when you get there. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 Contact us : takeoff@ascenddigitalexperts.com Let's Connect! ==== ==== ==== Website: https://bit.ly/3NQXXKK Facebook: https://bit.ly/3xH8VaT Linkedin: https://bit.ly/3RWTSyr

Protect Your Time! In life, especially in business, people are going to try to take your time away from you. The onus is on you to manage your schedule and make sure you have time for yourself. In this video, Mike gives some advice on how he's done that for himself. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 Contact us : takeoff@ascenddigitalexperts.com Let's Connect! ==== ==== ==== Website: https://bit.ly/3NQXXKK Facebook: https://bit.ly/3xH8VaT Linkedin: https://bit.ly/3RWTSyr

Take something that is working and make it work better! In this episode, Mike discusses how you can improve your referral campaigns by leveraging a current job site to attract potential customers who are nearby. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 Contact us : takeoff@ascenddigitalexperts.com Let's Connect! ==== ==== ==== Website: https://bit.ly/3NQXXKK Facebook: https://bit.ly/3xH8VaT Linkedin: https://bit.ly/3RWTSyr #roofing #contractor #referrals #referralprogram