Mission Control

Podcast

Mike interviews Stephen Spence, Managing Director at Project Map It, about leveraging software to increase contractor sales. They discuss how many contractors underutilize their CRM and software capabilities, only scratching the surface of what’s possible. The conversation emphasizes the importance of proper training and maximizing software benefits as businesses grow to avoid future operational headaches.

Mike sits down with Otis Floyd, owner of Paramount Roofing & Consulting in Atlanta, GA, to break down roofing statistics from 2024. They dive into the surge of new roofing companies, what separates successful roofers from lowballers, insurance challenges, hiring mistakes, and why content and branding are the future of lead generation. This episode is packed with raw, unfiltered insights that every roofing business owner needs to hear.

Mike interviews Andy Near, a commercial roofing contractor who started his business right out of high school. They discuss how Andy scaled his contracting business by implementing better business processes, finding niche markets, and building trust with customers.

In this bonus episode, Mike Stearns interviews Ben Tiger, known as The Roof Tiger, about how effective branding, standing out from competitors, and word-of-mouth marketing can help grow roofing businesses. The conversation focuses on practical branding strategies that roofing contractors can implement to differentiate themselves in the market.

Austin Fricker, Owner and CEO of A. Fricker Roofing & Waterproofing, shares how he’s built one of the most respected roofing companies in his market through culture, leadership, and understanding key business numbers. He discusses managing chaos after storms, refining systems for growth and profit, building teams that thrive under pressure, and balancing revenue goals with healthy margins while focusing on long-term legacy over short-term wins.

Mike interviews John Senac, President of NTS, which provides roofing product analysis for property owners, contractors, engineers, insurers, and adjusters. They discuss how NTS creates efficiency in the roofing industry by eliminating back-and-forth with middlemen, manufacturers, and suppliers. John shares his data-proven 3-step sales process that benefits both customers and contractors.

Mike interviews Jen Silver, president of Roofing Utah, discussing leadership strategies for growing a roofing business. They explore patience vs. pushing teams, management approaches, accountability systems, and handling failure. Jen shares her personal and professional experiences that shaped her leadership style.

Mike interviews Joseph Hughes of Contractor Dynamics, who founded his marketing training company after working in his family’s roofing business and identifying a gap in the industry. They discuss Joseph’s journey from family business to entrepreneurship, the importance of branding in roofing, recruiting strategies, and implementing effective communication systems within companies.

With over 40 years in sales, Ken Bianchi, Executive Vice President at Safetec, shares real sales leadership insights with Mike. They discuss what makes a great sales rep, how to build high-performing teams, managing personalities alongside pipelines, compensation strategies, accountability, and how technology is reshaping sales. Packed with wisdom for anyone scaling a sales team or looking to sharpen their sales edge.

Mike interviews Cam Wade, a Public Insurance Adjuster who transitioned from sales and marketing to protecting contractors and homeowners from insurance companies taking advantage of roofing damage victims. They discuss childhood experiences, overcoming obstacles, business ethics, and how life lessons shape career paths.

In this episode of the Mission Control Podcast, Mike sits down with Nick Peret, founder of Better Boss, to discuss how AI and automation are reshaping the roofing industry. Nick shares his journey from running a lead generation company to building Better Boss and developing tools like Roof GPT that help contractors save time, increase close rates, and eliminate the stress of endless follow-ups. They explore the biggest pain points roofers face and why contractors who embrace AI tools will have a serious advantage in the years ahead.

Mike interviews Pete McKendrick of Roofr, discussing how their all-in-one sales platform helps roofing contractors generate full estimates in under 10 minutes. The platform combines roof measurement tools with integrated proposal features, allowing contractors to optimize their time and reduce manual labor while improving profitability.