Mission Control

Podcast

Heather Hitchcock shares her journey from gym owner and top MLM performer to growing Royal Roofing into a successful company. She discusses her mission, mistakes, and growth while diving into how she applies MLM business strategies to the roofing industry and the importance of connecting with like-minded industry leaders.

Dylan McCabe joins Mike to discuss how he applied healthcare industry business models to create a roofing-specific buying group. They explore workplace culture, leadership, goal setting, and the power of believing in yourself when creating new opportunities in traditional industries.

Mike interviews Chris Scoville, an expert in implementing and marketing financing solutions for roofing businesses. Chris shares his expertise on financing implementation, promotion strategies, and sales techniques. The episode covers marketing, branding, relationship building, and Chris’s proven 45-minute sales training method.

Mike interviews Patrick Carr, founder of Blue Collar Media Group, about creating targeted media content for contractors and trades businesses. They discuss industry leadership tactics, business optimization strategies, and how contractors can build successful brands through proper media representation.

Mike interviews sales and commercial content expert Jordan Harrison on the Mission Control Podcast. Jordan shares his three key sales tip strategies and reveals the essential elements for effective content creation in 2023. The discussion covers modern sales approaches, content strategies for commercial businesses including contractors, building trust in sales, and overcoming sales resistance.

Tim Brown and Michael Stearns discuss the importance of measuring and monitoring key performance indicators for business success. Jon Broce joins to share the most meaningful KPIs that drive success at his roofing company, MHI Roofing.

Mike interviews Andy Near, a commercial roofing contractor who started his business right out of high school. They discuss how Andy scaled his contracting business by implementing better business processes, finding niche markets, and building trust with customers.

Mike interviews John Senac, President of NTS, which provides roofing product analysis for property owners, contractors, engineers, insurers, and adjusters. They discuss how NTS creates efficiency in the roofing industry by eliminating back-and-forth with middlemen, manufacturers, and suppliers. John shares his data-proven 3-step sales process that benefits both customers and contractors.

In this episode of the Mission Control Podcast, Pete McKendrick of Roofr joins Mike to discuss content strategy and specifically explore the power of free content. They dive into how contractors can leverage free content to grow their businesses and connect with customers.

Roofing growth expert Adam Sand shares advanced strategies for optimizing CRM systems and staying ahead of industry trends. He discusses crafting HubSpot for roofers, implementing effective business practices, and generating operations regardless of experience level. The conversation covers Facebook advertising, building teams, keyword implementation, and marketing strategies tailored to different company stages.

Mike interviews Jen Silver, president of Roofing Utah, discussing leadership strategies for growing a roofing business. They explore patience vs. pushing teams, management approaches, accountability systems, and handling failure. Jen shares her personal and professional experiences that shaped her leadership style.

Tim Brown of Hook Agency returns to discuss marketing and advertising strategies during a recession. Mike and Tim share insights from past experiences with clients and reveal that the most effective marketing tactics often don’t require significant financial investment. They provide valuable guidance for navigating the unpredictable business landscape heading into 2023.