Mission Control: The Blueprint for Scaling Home Service Giants
Hosted by Mike Stearns, Mission Control delivers high-velocity strategies for elite contractors ready to dominate their market. We bypass the fluff, focusing on technical systems, sales psychology, and AI-driven growth to help you navigate the flight path to eight figures with precision.
Technology
View All PodcastsMike interviews Ryan Fontaine of RoofHawk about his innovative AI technology that’s transforming the roofing industry. RoofHawk uses AI-powered drones to fly over roofs, instantly identify damage, and communicate findings back to roofers for seamless inspections with zero risk. The technology makes roof inspections more accessible, safer, and more efficient.
Mike sits down with Danny Shannon from Australia to share his incredible journey from addiction to 16 years of recovery. Danny discusses his struggle that began at age 14, leading to a daily heroin habit by 15 and nearly two decades of cycles involving incarceration and substance abuse. He shares insights on early recovery anxiety, daily inventories for staying on track, and his innovative app Encapsulator that helps users record video messages to their future selves for accountability and personal growth.
AJ Briley, CEO of ProLine, and Mike discuss the ‘high floor’ strategy for roofing businesses, focusing on unscalable local work that builds strong foundations. They explore why contractors should stop overreacting to algorithm changes and instead build brand signals that protect revenue. The conversation covers ProLine’s evolution into a conversational platform and red flags to watch for in AI tools.
Cody Warren and Michael Stearns discuss SEO fundamentals and the importance of consistency in implementing effective SEO campaigns. They emphasize that successful SEO requires both link building and content creation, along with consistent execution whether done in-house or through an agency. The conversation covers accountability when working with external SEO agencies and ensuring they can deliver on their promises.
Michael Gogan, VP of Sales at Alivo, discusses how AI agents Lily and Evan are transforming the roofing industry by handling unanswered calls and appointment booking around the clock. The conversation covers strategic advice for 2026, emphasizing efficient lead intake and building trust through localized testimonials. Gogan shares success stories including a $40,000 roof sale secured at 2 a.m. through AI automation.
Mike interviews Nick Peret, founder of Better Boss, about how AI and automation are transforming the roofing industry. They discuss tools like Roof GPT that help contractors save time, increase close rates, and eliminate follow-up stress. The conversation covers pain points roofers face and why embracing AI tools provides a competitive advantage.
Stephen Spence from Project Map It visits Buffalo for a podcast recording and basketball game with the Ascend team. Project Map It is an interactive mapping tool that helps businesses showcase their previous work and enhance their web presence. Stephen shares his journey from being a math teacher for 20 years to successfully launching his mapping platform business.
In this episode of The Mission Control Podcast, Mike sits down with Nick Peret, CEO of Better Boss, a company revolutionizing the construction industry with Fractional CTO services. They dive deep into the evolution of the roofing industry, tackling why some resist change and how to overcome common challenges. From optimizing CRMs and managing time effectively as a business owner to spotting red flags when hiring agencies, this episode is packed with actionable insights about embracing innovation in construction.
Mike interviews Aaron Weiche, CEO of Leadferno, about how service businesses and contractors can close more deals using SMS and omni-channel messaging. They discuss why modern consumers prefer texting over email, how slow response times kill leads, and the importance of fast, centralized communication systems. The episode includes a website walkthrough showing design strategies for building trust and creating multiple conversion paths for roofing leads.
Mike sits down with Mike Blumenthal, a leading expert in Local SEO & Google Business Profiles, to break down the shifting digital landscape. They discuss Google’s evolving local search algorithms, new players like Apple & ChatGPT disrupting the space, real ranking factors behind Google Business Profiles, and the impact of fake reviews. The conversation covers why brand signals & user behavior now matter more than ever and what businesses need to do to stay ahead.
Mike and Jon Cater from The Creators Den explore TikTok’s controversial government ban, its unique business model, and how creators monetize the platform. They discuss whether government intervention was justified and predict what’s next for TikTok and the social media landscape.
Mike chats with Ashley Seebald, Content Editor and Proofreader at Ascend, about crafting engaging, SEO-driven content that delivers results. They explore common content pitfalls to avoid and discuss the evolving role of AI in content creation. The conversation covers both the benefits and challenges AI presents, along with strategies for creators to stay ahead in the changing landscape.