Mike Stearns sits down with Pete McKendrick, Product Strategy Lead at Roofr, to discuss the shifting roofing industry landscape entering 2026. They explore the challenges of a ‘stormless’ 2025, the need for business diversification into services like siding and gutters, and strategies for managing rising customer acquisition costs. The conversation covers the ‘high floor’ strategy for 2026 and the emerging influence of AI-powered search engines on homeowner behavior.