Mission Control

Podcast

In this episode of the Mission Control Podcast, Mike sits down with Kyle Weber, co-owner of Hometown Roofing Services, to discuss the business’s rapid rise since its launch in October 2022. Kyle details his transition from a repair technician to a business owner, highlighting how a reputation for being customer-facing and maintaining personal relationships fueled his initial lead flow. The duo explores the significant competitive edge gained by performing attic inspections, a practice that builds homeowner trust and uncovers hidden issues like code violations or misrouted water lines before a project starts.

Mike interviews Bradley Dillon of Virginia-based Dillon Roofing, a company celebrating 30 years since its founding by Bradley’s father. Bradley shares his journey from decade-long laborer to partner, emphasizing his efforts to modernize the business through CRM systems, digital roof measurements, and social media branding. The conversation explores the power of organic word-of-mouth growth and Bradley’s commitment to maintaining high-quality craftsmanship over rapid scaling.

Mike Stearns welcomes George Schiano, owner of Epic Exteriors in New Jersey, who shares his compelling story of launching his business six years ago after his employer cut his sales commissions. George explains how he expanded from roofing to siding, windows, and doors by fulfilling trusted clients’ requests. The conversation explores his unique sales strategies, including 48 months interest-free financing, and the importance of accountability in business.

Jeffrey Teitelbaum, owner of RST Roofing and Renovation, shares his career journey from Atlanta police detective to insurance adjuster to roofing company owner. He discusses launching his business in 2019 just before COVID-19, his organic growth strategy focusing on SEO and brand presence, and his transition to AccuLynx for better operations. Jeffrey outlines his ambitious plans to dominate his market through consistent video content and building trust with homeowners.

Mike Stearns sits down with Andy Keys, Owner and CEO of FoxHaven Roofing Group, for a raw conversation about what it truly takes to build an empire. Andy shares his incredible journey from battling addiction and living in his car to running massive roofing and metal supply companies. They dive into the exact strategies fueling his growth, from why hiding your prices online is costing you leads, to the absolute necessity of shooting video content even when it’s uncomfortable.

Mike Stearns interviews Pancho Serrano, founder of Roofers Going Digital, about his journey from corporate BMW in Mexico to the U.S. roofing industry. Pancho shares his transition into commercial roofing sales and the launch of his agency focused on a three-pillar LinkedIn strategy. The conversation highlights building authentic brands and maintaining networking fundamentals as AI changes the digital landscape.

Mike sits down with Sheldon Murphy, founder of TSM Roofing in Arizona, to explore the operational realities of scaling a business and navigating the chaotic growth phase by establishing organizational clarity. They dive into a recent crisis where TSM Roofing was targeted by fake Google reviews and the exact steps they took to remove them in less than 24 hours. The episode also covers the critical importance of modernizing communication and using speed to lead strategies to capture leads 24/7.

Mike interviews David Carroll, founder of DOPE Marketing, about his remarkable transformation from spending four years in prison to becoming a successful entrepreneur in the contractor space. David shares insights on reinventing yourself, overcoming destructive habits, practicing gratitude, and the internal work required to build a meaningful business while navigating sobriety and fatherhood.

Austin Fricker, Owner and CEO of A. Fricker Roofing & Waterproofing, shares how he’s built one of the most respected roofing companies in his market through culture, leadership, and understanding key business numbers. He discusses managing chaos after storms, refining systems for growth and profit, building teams that thrive under pressure, and balancing revenue goals with healthy margins while focusing on long-term legacy over short-term wins.

Mike interviews Larry Landwher, owner of Grand View Roofing & Exteriors in New Jersey, about his journey from subcontractor to business owner. Larry shares how he overcame burnout, implemented systems that saved his business, and scaled from 11 to 34 employees in just one year. They discuss the mental challenges of entrepreneurship, the importance of vulnerability and networking, and practical strategies for contractors dealing with growth and burnout.

Mike sits down with Adam Fedale, CEO of G. Fedale Roofing & Siding, a family-run company with multiple locations across the East Coast. Adam shares insights on building and scaling a business with his brothers, the challenges of mixing family with entrepreneurship, and why clear expectations and accountability are essential for success. They discuss core values, company culture, handling difficult customers, implementing effective SOPs, and leadership principles that keep 85+ employees aligned and thriving.

Mike sits down with Brock McClelland, owner of McClelland’s Contracting & Roofing in Pittsburgh, to discuss what it takes to build a lasting company. Brock shares insights on competing in an oversaturated roofing market, maintaining standards while competitors cut corners, and keeping 30+ employees aligned under one vision. He covers the importance of educating homeowners, building company culture, and the non-negotiables that have shaped his success.

Mike sits down with Brock McClelland, Owner of McClelland Contracting & Roofing in Pittsburgh, for a raw conversation about his journey overcoming addiction and rebuilding his life. Brock shares how discipline helped him transform into the man, father, and business owner he is today. This personal discussion covers faith, family, fitness, and finding purpose through life’s hardest challenges.

Nathan Tebedo returns to break down the 6 stages of growth that every contractor business goes through — from scrappy startup to major exit. He and Mike get brutally honest about leadership, hiring mistakes, CRM implementation, and why throwing a salesperson into the mix too early can blow up in your face.

David Hoisington and Scott Schuler from Complete Roofing Systems in Pennsylvania discuss building a roofing company that lives its values. They share hard-learned lessons from bad hires to insurance audits, and how staying close to sales teams while keeping content personal drives real impact.

Brian Bartoe has built a massive following across TikTok, Facebook, Instagram, and more, racking up hundreds of thousands of fans and helping countless other creators through his Beehive Network. He joins Mike to discuss how he got started during COVID, built his brand from scratch, and what it really takes to grow online in 2025. They explore the addiction of going viral, why most people quit too early, and the underrated power of consistency.

Ethan Andes shares his journey building Andes Roofing from scratch, covering the mindsets, systems, and challenges that shaped his success. He discusses implementing EOS, developing core values, and creating processes that allow his roofing business to operate without constant oversight.

Mike interviews Kelly Swanson, founder of Swanson Communications, who started her PR agency with just $8,000 and went on to represent major sports figures including Floyd Mayweather for 15 years. They discuss building a business from scratch, landing first clients, scaling when your name is the brand, crisis management, and the difference between publicity and advertising.

Brock McClelland (Pittsburgh) and Corey Combes (Tampa) share the actual numbers and strategies behind building successful roofing companies. They discuss market shifts, the impact of consistent branding and marketing investment, and what separates growing contractors from the competition. From $800K commercial jobs to 700+ lead months, they break down what’s working in 2025.

Mike sits down with Nathan Tebedo from Contractor Coach Pro to explore the realities of scaling a roofing company from $2M to $20M. They discuss the hidden pitfalls of growth, leadership challenges, and what separates contractors who burn out from those who build sustainable businesses. The conversation covers team building, systems, and why chasing growth without intention can damage culture and profits.