Mission Control

Podcast

Mike sits down with Aaron Christy to discuss the growth of Indy Roof & Restoration and specific marketing strategies used to dominate the Indianapolis market. The conversation focuses on leveraging real estate agents as power partners to generate high-quality leads with zero cost per acquisition. Aaron shares his Google review strategies for securing five-star reviews from every inspection and explores modern sales approaches that emphasize character-driven hiring to build long-term brand trust.

Chris Zimmerman, co-founder of Master Your Craft, shares his long-term approach to building sustainable roofing businesses by pivoting from storm restoration to retail work. He discusses prioritizing systems, core values, and strategic partnerships over short-term gains, while mastering sales psychology and reducing marketing spend through targeted partnerships. The conversation covers protecting reputation and achieving long-term success in the roofing industry.

Mike sits down with Matt Grassmyer, Director of Outside Sales at HailTrace, to discuss proactive roofing sales strategies. Matt explains how roofing companies can master customer acquisition before, during, and after storms, emphasizing the importance of building brand awareness year-round rather than waiting for weather events. He shares strategies for using technology to monitor past customers and generate referrals.

This special compilation episode features the best leadership insights from successful business owners who have built thriving companies. The episode covers practical advice on managing and motivating sales teams, understanding the differences between managers and leaders, developing essential self-reflection skills, and measuring effective leadership beyond just numbers.

Mike Stearns welcomes Vince Perri, founder of Elite Resolutions and seasoned public claims adjuster, to discuss evolving challenges in the roofing and insurance claims industries. They cover navigating tightened regulations, balancing storm restoration with retail jobs, building sustainable business models, and leveraging social media for brand presence. The episode offers actionable insights on sales strategies, mentorship, and building trust with clients.

When lead volume is great and sales reps have full schedules, accountability isn’t a problem. But when things slow down, you can’t wait to start having your sales reps engage in activities that bring opportunities to the company. This episode outlines 5 key activities sales reps should do to add value and revenue beyond just working provided leads.

Mike sits down with Sheldon Murphy, owner & CEO at TSM Roofing in Phoenix, Arizona, and Raymond Wendell Little, former owner and founder of Perimeter Roofing in Atlanta, Georgia. The trio explores the challenges of recruiting top-tier sales talent, comparing different hiring approaches and unconventional scouting methods. They discuss the leadership required to scale a business, why salespeople often fail, and how to build a high-performance culture in the roofing industry.

Mike sits down with Jay Bradley, founder of Roof Nuts, who lays out the blueprint for building a roofing sales team that actually performs. Jay shares strategies for hiring the right sales reps, training them to close deals fast, and avoiding the costly mistakes most contractors make when building their sales teams.

Mike interviews sales and commercial content expert Jordan Harrison about modern sales approaches and content creation strategies. Jordan shares his three key sales tip strategies and reveals the essential elements for creating effective content in 2023. The discussion covers topics from adding tone and branding to content, standing out in competitive markets, and building trust in sales processes.

Ken Bianchi, Executive Vice President at Safetec with over 40 years in sales experience, shares insights on building high-performing sales teams and leading with relationships rather than transactions. The conversation covers what makes great sales reps, managing personalities and pipelines, compensation strategies, and how technology is reshaping the sales landscape.

Mike sits down with David Carroll, founder of DOPE Marketing, to uncover game-changing strategies behind highly effective direct mail campaigns for contracting companies. David shares innovative methods to track direct mail success and improve customer engagement. The conversation explores understanding customer metrics, managing owner expectations, avoiding marketing agency red flags, and collaborating with like-minded businesses.

In this role-reversal episode, Nick Capobianco of Roofr interviews Mike about marketing strategies for roofing contractors. As a Project Consultant with Roofr and member of a roofing family business, Nick asks the questions every contractor wants answered about marketing their roofing business. They discuss industry insights, roofing leaders, and actionable marketing tactics.