Mission Control

Podcast

Mike interviews Sheldon Murphy from TSM Roofing and Raymond Wendell Little from Perimeter Roofing about recruiting top sales talent and scaling roofing businesses. They discuss different approaches to hiring salespeople, transitioning from boss to leader in the 1099 model, and building high-performance cultures. The conversation covers why salespeople fail, motivating reps, and navigating industry challenges like insurance compliance.

In this episode of the Mission Control Podcast, Mike sits down with Chris Zimmerman, co-founder of Master Your Craft, where they teach contractors how to fish to proactively protect homeowners and advance the roofing industry. Chris shares his long-sighted philosophy on building a sustainable business, detailing how he pivoted his company from 90% storm restoration to 70% retail by prioritizing systems, core values, and strategic partnerships over short-term gratification. The conversation offers a masterclass in protecting your reputation and achieving long-term success in the roofing space through mastering sales psychology and strategic partnerships.

In this episode of Mission Control, Mike Stearns sits down with Reggie Brock, Co-Founder of Propel, to discuss how his cultural operating system predicts performance by measuring how employees think and feel. Brock argues that traditional KPIs are merely history lessons, whereas his approach focuses on early detection of emotional lags that drive 90% of workplace performance. Using his Seed and Soil analogy, he explains that businesses must cultivate a healthy environment for talent to thrive, outlining six essential conditions for a sticky culture: clarity, communication, chemistry, collision, collaboration, and contribution.

In this episode of the Mission Control Podcast, Mike sits down with Aaron Christy to discuss the growth of Indy Roof & Restoration and the specific marketing strategies used to dominate the Indianapolis market. A major focus is placed on leveraging real estate agents as power partners to generate high-quality leads with a $0 cost per acquisition. Aaron also breaks down his Google review hacks and modern sales approaches, emphasizing character-driven hiring to avoid sleazy tactics and ensuring long-term brand trust.

Companies should treat providing leads to sales reps as a perk, not an entitlement, while setting proper expectations and accountability. When lead volume decreases, sales reps must engage in activities that bring opportunities to the company. This video outlines 5 specific activities sales reps can do to add value and revenue.

Mike interviews Dashaun Bryant, founder of Roof Hustlers, about mastering roofing sales. They discuss sales approaches, scenarios, being authentic in sales, and the future of the roofing industry. Dashaun shares his expertise on sales essentials and every trick of the trade for successful roofing sales.

In this episode of the Mission Control podcast, Mike sits down with Jay Bradley of Roof Nuts to discuss cold calling services, door-to-door lead generation, and training for roofing companies. Jay shares expert advice on generating and closing leads, explains approaches for different personality types, and covers common mistakes in lead closing. They also discuss what roofing companies should consider before hiring a marketing company and how to work with them effectively.

Mike interviews Chuck Thokey, a business consultant and sales coach with over a decade of experience working with major home improvement companies. Chuck shares his journey from aerospace engineer to successful sales team builder, discussing sales psychology, best practices, and personal experiences including living with ADD.

Mike interviews Chris Scoville, an expert in implementing and marketing financing solutions for roofing businesses. Chris shares his expertise on financing implementation, promotion strategies, and sales techniques. The episode covers marketing, branding, relationship building, and Chris’s proven 45-minute sales training method.

Roofing growth expert Adam Sand shares advanced strategies for optimizing CRM systems and staying ahead of industry trends. He discusses crafting HubSpot for roofers, implementing effective business practices, and generating operations regardless of experience level. The conversation covers Facebook advertising, building teams, keyword implementation, and marketing strategies tailored to different company stages.

Mike interviews Chuck Allen, a roof sales expert who recently joined Business 411 to help roofing and home service businesses scale. They discuss building roofing companies from the ground up, sales strategies, and Chuck’s expertise in all aspects of roofing sales.

Mike interviews Mat Smith from the I Drink from Skulls podcast about effective marketing strategies for roofers. Mat shares his expertise in Facebook ads, lead optimization, and creating irresistible marketing offers. They discuss testing strategies, expectations between Facebook and Google ads, sales optimization, and common marketing mistakes contractors make.