Mission Control

Podcast

Mike chats with Ashley Seebald, Content Editor and Proofreader at Ascend, about crafting engaging, SEO-driven content that gets results. They explore content creation best practices, common pitfalls to avoid, and the evolving role of AI in content creation. The conversation covers AI’s benefits and challenges, plus what the future of content might look like for creators.

Mike interviews David Carroll of Dope Marketing, who shares his personal journey from childhood through turning his life around to starting multiple businesses. David discusses his unique data-driven marketing approach that is proven to be optimized every time, while emphasizing the importance of being a father and husband.

Mike is joined by Mikaela Freeman and Connor Rodich of Executive Partners, which partners with roofing, solar, and trades businesses by offering executive-level expertise. They discuss how businesses can achieve operational efficiency through automation, implementing CRMs, crafting customer experience, profitability strategies, and positioning for lucrative exits.

Mike is joined by entrepreneur Matthew Danskin, who has played roles in companies like The Building Experts Institute, Boom Institute, and Restoration Referral System. Matt teaches restoration contractors how to develop productive referral relationships and shares insights into producing high-quality online instructional content. The conversation explores AI, the future of technology, and the challenges of raising children in the digital age.

Hunter Ballew, founder of Roofing.com and Roofcon, shares his journey from building a right-figure roofing company to connecting roofers through coaching and self-improvement courses. He discusses how Roofcon became one of the biggest conferences in the country and his approach to leadership and creating lasting impact in the industry.

Mike interviews Daniel Tighe, Florida’s premier hurricane claims lawyer with over a decade of experience and hundreds of millions recovered. They discuss how Daniel got started in the industry and provide insights into how insurance companies have changed in recent years. The conversation also covers exposing fraud and other key developments in Florida property damage claims management.

In this episode of the Mission Control Podcast, Pete McKendrick of Roofr joins Mike to discuss content strategy and specifically explore the power of free content. They dive into how contractors can leverage free content to grow their businesses and connect with customers.

Mike is joined by guest Jonathan Cater to review a list of the top 10 best jobs in 2024 and share their thoughts on each position. The list is heavily focused on the tech sector, covering roles from data scientists to content creators.

Mike interviews Caleb Oberg of Oberg Roofing about his unique journey to building a successful roofing business. Caleb shares the ups and downs of starting his company and reveals his top marketing secret that helped drive significant business growth. The conversation covers his business challenges, working on both sales and operations, and the marketing strategies that ultimately led to his success.

Nathan Tebedo returns to break down the 6 stages of growth that every contractor business goes through — from scrappy startup to major exit. He and Mike get brutally honest about leadership, hiring mistakes, CRM implementation, and why throwing a salesperson into the mix too early can blow up in your face.

Mike sits down with Matt Grassmyer, Director of Outside Sales at HailTrace, to discuss mastering customer acquisition in roofing before, during, and after storms. Matt explains why roofing companies shouldn’t wait for weather to hit before seeking opportunities and emphasizes building brand awareness year-round. He shares strategies for using technology to monitor past customers’ neighborhoods, post-storm follow-up tactics, and creating purposeful content calendars.

Mike sits down with Nathan Tebedo from Contractor Coach Pro to explore the realities of scaling a roofing company from $2M to $20M. They discuss the hidden pitfalls of growth, leadership challenges, and what separates contractors who burn out from those who build sustainable businesses. The conversation covers team building, systems, and why chasing growth without intention can damage culture and profits.