Mike Stearns interviews Pancho Serrano, founder of Roofers Going Digital, about his journey from a corporate BMW role in Mexico to the U.S. roofing industry. Pancho details his transition into commercial roofing sales and the eventual launch of his agency, which focuses on a three-pillar LinkedIn strategy involving organic content, Sales Navigator prospecting, and targeted ads. The conversation highlights the critical importance of building an authentic brand and maintaining back to basics fundamentals like networking and local community involvement to stay competitive as AI changes the digital landscape.