Mission Control

Podcast

Mike sits down with Eric Reno, owner of Paramount Roofing in Detroit, to map out the ultimate blueprint for launching and scaling a roofing company in 2025. They dive deep into what actually works, from low-cost marketing strategies to avoiding the biggest financial mistakes that put new roofing businesses in the grave. This episode is packed with high-impact advice covering everything from GMB secrets to turning denied insurance claims into paid jobs.

Mike sits down with Otis Floyd, owner of Paramount Roofing & Consulting in Atlanta, GA, to break down roofing statistics from 2024. They dive into the surge of new roofing companies, what separates successful roofers from lowballers, insurance challenges, hiring mistakes, and why content and branding are the future of lead generation. This episode is packed with raw, unfiltered insights that every roofing business owner needs to hear.

Mike and Diego Dante, president at RoofCON, discuss the biggest leadership mistakes business owners make and why leadership is key to solving most business problems. They cover accountability, the problems with ‘pay to go away’ mentality, and share a real-world example of turning an underperforming employee into a top performer.

Mike sits down with Mike Blumenthal, a leading expert in Local SEO and Google Business Profiles, to explore the evolving digital landscape. They discuss Google’s changing local search algorithms, ranking factors for Google Business Profiles, and how new players like Apple and ChatGPT are disrupting the industry. The conversation covers why local SEO is changing, the impact of fake reviews, and the growing importance of brand signals and user behavior in search visibility.

Mike Stearns welcomes Vince Perri, founder of Elite Resolutions and seasoned public claims adjuster, to discuss evolving challenges in the roofing and insurance claims industries. They cover tightened regulations, insurance company tactics, balancing storm restoration with retail jobs, and building sustainable business models. The conversation highlights the importance of social media branding, mentorship, and innovative sales and marketing strategies for roofing contractors.

In this episode of The Mission Control Podcast, Mike sits down with Jon Cater from The Creators Den to dive deep into the world of TikTok. With the platform making headlines recently after a short-lived government ban, Mike and Jon explore the controversy surrounding TikTok’s future. They break down the role of government intervention, debate whether such actions were justified, discuss TikTok’s unique business model, and share insights into how creators are leveraging the platform to make money.

Mike takes a beachside stroll with Eric Reno, owner of Paramount Roofing, to discuss essential financial lessons every business owner needs to know. They explore managing money wisely, diversifying assets through investments, and building a business that thrives even in your absence. Using the analogy of a house, they break down components of a secure business and stress the importance of having a trusted financial advisor.

Mike sits down with two powerhouse roofing entrepreneurs: Kris O’Connor of OConnor Contracting in Buffalo, NY, and Corey Combes of Southshore Roofing & Exteriors in Tampa, FL. Together, they share their journeys of building thriving roofing businesses from the ground up, tackling challenges, and learning valuable lessons along the way. They dive deep into navigating sales slumps, identifying traits of top-performing sales reps, and how roofing companies can effectively communicate their value to customers.

Mike chats with Ashley Seebald, Content Editor and Proofreader at Ascend, about crafting engaging, SEO-driven content that gets results. They explore content creation best practices, common pitfalls to avoid, and the evolving role of AI in content creation. The conversation covers AI’s benefits and challenges, plus what the future of content might look like for creators.

In this episode of the Mission Control Podcast, Mike sits down with Tim Brown, Founder and CEO of Hook Agency, to discuss their top five predictions for contractor marketing in 2025. They explore the growing influence of artificial intelligence, the evolving role of SEO in the digital landscape, and forward-thinking strategies to help contractors stay ahead of the curve.

In this episode, Mike interviews David Carroll, founder of DOPE Marketing, about effective direct mail campaigns for contracting companies. They discuss how to track direct mail success, avoid marketing agency pitfalls, understand customer metrics, and manage owner expectations. The conversation covers red flags to watch for when working with agencies and actionable strategies for business growth.

Mike sits down with Kasey Luft, founder of Clientric CRM Consulting, to explore how customized software solutions can help reduce business chaos. They discuss finding the perfect CRM for your business, identifying the ideal implementation time, and navigating the overwhelming number of market options. Kasey shares insights on how AI advancements are transforming CRM capabilities and breaks down expected costs for building tailored CRM solutions.