Mike interviews Bradley Dillon of Virginia-based Dillon Roofing, a company celebrating 30 years since its founding by Bradley’s father. Bradley shares his journey from decade-long laborer to partner, emphasizing his efforts to modernize the business through CRM systems, digital roof measurements, and social media branding. The conversation explores the power of organic word-of-mouth growth and Bradley’s commitment to maintaining high-quality craftsmanship over rapid scaling.