Mission Control

Podcast

Leading a team of sales reps doesn’t have to be complicated. In this solo episode, Mike dives into how your sales reps need a leader and the importance of implementing the right systems and processes. Without leadership, things get unorganized and your business misses out on opportunities.

Mike interviews John Senac, President of NTS, which provides roofing product analysis for property owners, contractors, engineers, insurers, and adjusters. They discuss how NTS creates efficiency in the roofing industry by eliminating back-and-forth with middlemen, manufacturers, and suppliers. John shares his data-proven 3-step sales process that benefits both customers and contractors.

With over 40 years in sales, Ken Bianchi, Executive Vice President at Safetec, shares real sales leadership insights with Mike. They discuss what makes a great sales rep, how to build high-performing teams, managing personalities alongside pipelines, compensation strategies, accountability, and how technology is reshaping sales. Packed with wisdom for anyone scaling a sales team or looking to sharpen their sales edge.

Expert content coach Jonathan Cater interviews Mike Stearns about his journey in the contracting industry and the development of Ascend Digital Agency. They discuss cold-calling strategies, sales psychology, SEO tools, handling negative reviews, and the standards contractors should expect when working with digital agencies. Mike shares insights on building converting ads, creating content, establishing trust in the roofing industry, and growing businesses with and without marketing companies.

Mike interviews Dr. Jessica Stahl, an Industrial Organizational Psychologist who recently signed a nationwide speaking agreement with GAF. Dr. Stahl, who comes from a family of contractors, discusses implementing effective workplace practices, hiring quality sales representatives, and developing strong leadership in the roofing industry. They explore recruiting strategies, retention solutions, and the importance of core values in contractor businesses.

Mike sits down with Kasey Luft, founder of Clientric CRM Consulting, to explore how customized software solutions can help reduce business chaos. They discuss finding the perfect CRM for your business, identifying the ideal implementation time, and navigating the overwhelming number of market options. Kasey shares insights on how AI advancements are transforming CRM capabilities and breaks down expected costs for building tailored CRM solutions.

In this role-reversal episode, Nick Capobianco from Roofr interviews Mike about marketing strategies for roofing contractors. Nick, whose family owns a roofing business, asks the questions every contractor wants to know about effective marketing. They discuss industry insights, roofing leaders, and actionable marketing tactics for roofing businesses.