Mission Control: The Blueprint for Scaling Home Service Giants
Hosted by Mike Stearns, Mission Control delivers high-velocity strategies for elite contractors ready to dominate their market. We bypass the fluff, focusing on technical systems, sales psychology, and AI-driven growth to help you navigate the flight path to eight figures with precision.
Recent Episodes
Expert content coach Jonathan Cater interviews Mike Stearns about his journey in the contracting industry and the development of Ascend Digital Agency. They discuss cold-calling strategies, sales psychology, SEO tools, handling negative reviews, and the standards contractors should expect when working with digital agencies. Mike shares insights on building converting ads, creating content, establishing trust in the roofing industry, and growing businesses with and without marketing companies.
In today’s episode, we revisit some of Mike’s most memorable interviews, bringing you the top highlights from each. This compilation showcases the best moments and insights from previous conversations with various guests.
Dive deep into the entrepreneurial journey of Brock McClelland, who remarkably scaled his business to 7 figures in just 3 years. In this exclusive interview with Ascend Digital Agency, Brock reveals the secrets, strategies, and mindsets that propelled him to the elite league of 7-figure contractors. Learn about Brock’s proven strategies to fast-track business growth, crucial mindset shifts for scaling, and real-world challenges he overcame.
Mike breaks down how investing in quality services and products benefits businesses more than short-term cost-cutting measures. He explains how cheaping out on business expenses actually costs companies more money in the long run.
Mike interviews Dan Antonelli, author of Branded Not Blanded, about home service contractor branding strategies for 2023. Dan discusses the importance of brand identity, consumer psychology, and modernizing communication approaches. The conversation covers everything from choosing business names and colors to rebranding processes and targeting the right audience.
In this solo episode, Mike shares a lesson on not skipping leg day in business. A well-rounded and prosperous business relies on the cultivation of all its facets, not just a singular focus. By nurturing various components of your business, you ensure an evergreen and adaptable business that can weather challenges and take opportunities.
Mike explores key strategies to outrank competitors on Google search results. He covers thorough keyword research, content optimization, building high-quality backlinks, and enhancing user experience. The episode includes actionable steps to improve website visibility and authority, plus the importance of tracking performance metrics and making data-driven adjustments.
Host Mike is joined by Eric Richardson of Roofing Specialists for an enlightening conversation on website optimization, SEO strategies, and leveraging blog posts for business growth. They dive deep into digital marketing and branding, discussing the importance of outsourcing work, effective rebranding tricks, and the power of AB testing to maximize results. The episode also covers unique challenges of sales in the roofing industry and offers valuable insights into achieving work-life balance.
Host Mike interviews Eric Reno, founder of Paramount Roofing, who shares his inspiring journey from trailer park beginnings to successful entrepreneur. Eric discusses overcoming obstacles, building relationships, and the importance of seizing opportunities in business. The conversation covers business growth challenges, investment strategies, and Eric’s mission to inspire others.
Mike interviews Bob Neubert, entrepreneurship faculty expert at University of Buffalo, who shares 25 years of experience in launching and growing startups. They discuss business model development, startup methods, time management, idea generation, risk-taking, and key performance indicators. Mike also announces exclusive news about the launch of Conversion MAX.
Mike interviews Kasey Luft of Clientric CRM Consulting about optimizing CRM systems to streamline and automate sales processes. They discuss choosing the right CRM platform, leveraging CRM data to understand your business better, and getting your team on board with CRM implementation. Kasey shares the top 3 things to look for when selecting a CRM platform and strategies for increasing closing percentages.
Mike interviews Mat Smith from the I Drink from Skulls podcast about effective marketing strategies for roofers. Mat shares his expertise in Facebook ads, lead optimization, and creating irresistible marketing offers. They discuss testing strategies, expectations between Facebook and Google ads, sales optimization, and common marketing mistakes contractors make.