Mission Control

Podcast

Mike interviews Jen Silver, president of Roofing Utah, discussing leadership strategies for growing a roofing business. They explore patience vs. pushing teams, management approaches, accountability systems, and handling failure. Jen shares her personal and professional experiences that shaped her leadership style.

Tim Brown of Hook Agency returns to discuss marketing and advertising strategies during a recession. Mike and Tim share insights from past experiences with clients and reveal that the most effective marketing tactics often don’t require significant financial investment. They provide valuable guidance for navigating the unpredictable business landscape heading into 2023.

Chuck Allen, Founder of Rio Blanco Roofing, shares his entrepreneurial journey into roofing ownership with host Michael Stearns. This bonus episode of the Mission Control Podcast explores Chuck’s path to building his roofing business.

Mike interviews Joseph Hughes of Contractor Dynamics, who founded his marketing training company after working in his family’s roofing business and identifying a gap in the industry. They discuss Joseph’s journey from family business to entrepreneurship, the importance of branding in roofing, recruiting strategies, and implementing effective communication systems within companies.

Mike interviews Dr. Jessica Stahl, an Industrial Organizational Psychologist who recently signed a nationwide speaking agreement with GAF. Dr. Stahl, who comes from a family of contractors, discusses implementing effective workplace practices, hiring quality sales representatives, and developing strong leadership in the roofing industry. They explore recruiting strategies, retention solutions, and the importance of core values in contractor businesses.

Hunter Ballew, founder of Roofing.com and Roofcon, shares his journey from building a right-figure roofing company to connecting roofers through coaching and self-improvement courses. He discusses how Roofcon became one of the biggest conferences in the country and his approach to leadership and creating lasting impact in the industry.

Cody Warren and Michael Stearns discuss SEO fundamentals and the importance of consistency in implementing SEO campaigns. They explore whether SEO is difficult and emphasize that both link building and content creation are essential for success. The conversation covers the critical role of accountability when working with external SEO agencies.

Mike interviews EuroShield’s President, Lesley Gustafson, about their innovative rubber-based roofing made from tires. They discuss how EuroShield roofing lasts 30-50 years compared to traditional asphalt shingles that last 15-20 years, requires minimal maintenance, and is setting new standards in the roofing industry.

Mike interviews Caleb Oberg of Oberg Roofing about his unique journey to building a successful roofing business. Caleb shares the ups and downs of starting his company and reveals his top marketing secret that helped drive significant business growth. The conversation covers his business challenges, working on both sales and operations, and the marketing strategies that ultimately led to his success.

Mike interviews Caleb Oberg of Oberg Roofing about his journey to building a successful roofing business. Caleb shares the ups and downs of starting his company and reveals his top marketing strategy that helped him achieve massive success.

Mike interviews Pete McKendrick of Roofr, discussing how their all-in-one sales platform helps roofing contractors generate full estimates in under 10 minutes. The platform combines roof measurement tools with integrated proposal features, allowing contractors to optimize their time and reduce manual labor while improving profitability.

In this bonus episode, Mike Stearns interviews Ben Tiger, known as The Roof Tiger, about how effective branding, standing out from competitors, and word-of-mouth marketing can help grow roofing businesses. The conversation focuses on practical branding strategies that roofing contractors can implement to differentiate themselves in the market.

Mike interviews David Carroll of Dope Marketing, who shares his personal journey from childhood through turning his life around to starting multiple businesses. David discusses his unique data-driven marketing approach that is proven to be optimized every time, while emphasizing the importance of being a father and husband.

Mike interviews Tim Brown of Hook Agency about strategies to reduce lead costs for roofing companies. They discuss Google Ads optimization, website improvements, keyword strategies, structured sales funnels, and customer psychology techniques to maximize marketing ROI.

Allen Mick from Just Share Media joins us live from Florida to discuss the damage and implications of Hurricane Ian. So many families have been significantly impacted by Hurricane Ian and they need more help than is available locally. However, there are very strict laws about marketing within Florida so there is also a lot of risk if you don’t know the right approach.

A fireside chat exploring the inception and evolution of Roofr with founder Nic Capobianco and Michael Stearns. The discussion covers how Roofr started, their industry experience and context, the company’s mission, and what’s next for the roofing technology platform.

Austin Fricker shares how he built A. Fricker Roofing from a $5,000 line of credit into a $6 million company. He discusses his methods for growth including building quality teams, leadership principles, maintaining work-life balance, and trusting the process.

Mike interviews Corey Combes of SouthShore Roofing & Exteriors about his journey from addiction recovery to building a $10M roofing business in just three years. Corey shares his optimized 5-step sales process that has been key to bringing customers into his business. The episode focuses on his sales formula and approach that most business owners struggle with.

Michael Stearns interviews Matt Danskin of Restoration Referral Systems about solving the challenge of scaling and sustaining referral sources for roofing companies. Matt discusses how most businesses struggle with referrals and end up relying on less profitable lead sources. He shares his system for creating efficient referral relationships that provide more profitable work for roofing and restoration companies.

Companies should treat providing leads to sales reps as a perk, not an entitlement, while setting proper expectations and accountability. When lead volume decreases, sales reps must engage in activities that bring opportunities to the company. This video outlines 5 specific activities sales reps can do to add value and revenue.