Mission Control

Podcast

Mike interviews Jordan Harrison about content creation evolution in 2023 and the changing landscape of the blue collar contracting industry. They discuss strategies for generating valuable content ideas, the transition from traditional education to advocating for blue collar positions, and the importance of honesty in business practices.

Mike interviews Mathew Mulholland, a public adjuster, about concurrent causation in the roofing industry. Mathew explains how concurrent causation involves two simultaneous causes of loss affecting the same property, creating conflicts with insurance adjusters and coverage. He discusses how to identify covered losses, insurance basics, and how roofing contractors can become more educated to protect themselves and property owners from being taken advantage of.

Mike interviews Corey Combes of SouthShore Roofing & Exteriors about his journey from addiction recovery to building a $10M roofing business in just three years. Corey shares his optimized 5-step sales process that has been key to bringing customers into his business. The episode focuses on his sales formula and approach that most business owners struggle with.

Mike interviews Diego Dante, President of RoofCon/Roofing.com and founder of Roofers, LLC. Diego shares his journey from humble beginnings to industry leadership, discussing his marketing expertise, innovative tactics, and commitment to giving back to the roofing industry.

David Hoisington and Scott Schuler from Complete Roofing Systems in Pennsylvania discuss building a roofing company that lives its values. They share hard-learned lessons from bad hires to insurance audits, and how staying close to sales teams while keeping content personal drives real impact.

Mike sits down with Jay Bradley, founder of Roof Nuts, to discuss building high-performing roofing sales teams. Jay shares strategies for hiring the right sales reps, training them to close deals quickly, and avoiding common costly mistakes that most roofing contractors make. The conversation covers cold calling, door-to-door lead generation, and proven sales training methods.

Mike interviews Larry Landwher, owner of Grand View Roofing & Exteriors in New Jersey, about his journey from subcontractor to business owner. Larry shares how he overcame burnout, implemented systems that saved his business, and scaled from 11 to 34 employees in just one year. They discuss the mental challenges of entrepreneurship, the importance of vulnerability and networking, and practical strategies for contractors dealing with growth and burnout.

Mike sits down with Sheldon Murphy, founder of TSM Roofing in Arizona, to explore the operational realities of scaling a business and navigating the chaotic growth phase by establishing organizational clarity. They dive into a recent crisis where TSM Roofing was targeted by fake Google reviews and the exact steps they took to remove them in less than 24 hours. The episode also covers the critical importance of modernizing communication and using speed to lead strategies to capture leads 24/7.

A fireside chat exploring the inception and evolution of Roofr with founder Nic Capobianco and Michael Stearns. The discussion covers how Roofr started, their industry experience and context, the company’s mission, and what’s next for the roofing technology platform.

Mike interviews David Carroll, founder of DOPE Marketing, about his remarkable transformation from spending four years in prison to becoming a successful entrepreneur in the contractor space. David shares insights on reinventing yourself, overcoming destructive habits, practicing gratitude, and the internal work required to build a meaningful business while navigating sobriety and fatherhood.

Mike interviews Drew Paetow, President of Best Exteriors INC and former GAF territory manager, about transitioning from corporate to entrepreneurship in the roofing industry. They discuss customer buying behavior, business optimization through competition, and essential questions to ask manufacturers. The conversation covers marketing strategies, handling difficult customers, building referrals, and key lessons for growing a roofing business.

Mike interviews Corey Combes of SouthShore Roofing about the current state of the roofing industry and strategies for standing out in a competitive market. They discuss sales processes, marketing versus production, managing sales teams, and how to win customers even when you’re the more expensive option.