Mission Control

Podcast

Mike sits down with Eric Reno, owner of Paramount Roofing in Detroit, to map out the ultimate blueprint for launching and scaling a roofing company in 2025. They dive deep into what actually works, from low-cost marketing strategies to avoiding the biggest financial mistakes that put new roofing businesses in the grave. This episode is packed with high-impact advice covering everything from GMB secrets to turning denied insurance claims into paid jobs.

Austin Blomquist shares how he grew his roofing business to 200K TikTok followers by eliminating guesswork for contractors and finding innovative, efficient solutions. He discusses strategies for growing social media presence in small markets, creating viewer-focused content, and avoiding common mistakes contractors make when building their brand online.

Mike sits down with Eli Pacini, president of Melo Roofing in Syracuse, NY, and a proud veteran. Eli shares his journey of building Melo Roofing from the ground up, the lessons learned in managing a growing team, and the toughest challenges he’s faced along the way. They explore whether it’s better for your company to stand out or to excel at something specific, and debate what’s truly easier—achieving 10x growth or doubling your success.

Brock McClelland (Pittsburgh) and Corey Combes (Tampa) share the actual numbers and strategies behind building successful roofing companies. They discuss market shifts, the impact of consistent branding and marketing investment, and what separates growing contractors from the competition. From $800K commercial jobs to 700+ lead months, they break down what’s working in 2025.

In this episode, Mike interviews David Carroll, founder of DOPE Marketing, about effective direct mail campaigns for contracting companies. They discuss how to track direct mail success, avoid marketing agency pitfalls, understand customer metrics, and manage owner expectations. The conversation covers red flags to watch for when working with agencies and actionable strategies for business growth.

Mike interviews Dmitry Lipinskiy, CEO of Directorii, about innovating the contracting industry. Dmitry discusses how he connects manufacturers, contractors, and homeowners while helping major construction brands reach their target audiences. They explore topics including accountability in the industry, staying humble, balancing business and family values, and effective marketing approaches.

Mike interviews legendary sales trainer Chuck Thokey, co-founder of TOP REP, for a masterclass in sales leadership. Chuck shares strategies for building high-performing sales teams, structuring effective meetings, and coaching reps through mindset blocks. He reveals how to build winning culture and drive higher close rates without micromanaging.

Mike interviews Patrick Carr, founder of Blue Collar Media Group, about creating targeted media content for contractors and trades businesses. They discuss industry leadership tactics, business optimization strategies, and how contractors can build successful brands through proper media representation.

Mike sits down with Brock McClelland, owner of McClelland’s Contracting & Roofing in Pittsburgh, to discuss what it takes to build a lasting company. Brock shares insights on competing in an oversaturated roofing market, maintaining standards while competitors cut corners, and keeping 30+ employees aligned under one vision. He covers the importance of educating homeowners, building company culture, and the non-negotiables that have shaped his success.

Mike interviews Nick Capobianco from Roofr about how their platform transforms roofing businesses through automation and instant estimation tools. They discuss the benefits of Roofr’s technology for roofing companies and explore marketing strategies to increase traffic. The conversation covers automation importance, content creation, and practical steps companies can take to improve their business operations.

Aaron Schwarz of Reign Construction shares his journey from losing his oil industry job during COVID to starting a successful roofing company. He discusses applying his military background and large-scale workforce planning experience to rapidly grow in the construction industry.

Mike interviews Jordan Harrison about content creation evolution in 2023 and the changing landscape of the blue collar contracting industry. They discuss strategies for generating valuable content ideas, the transition from traditional education to advocating for blue collar positions, and the importance of honesty in business practices.