Mission Control

Podcast

Mike explores key strategies to outrank competitors on Google search results. He covers thorough keyword research, content optimization, building high-quality backlinks, and enhancing user experience. The episode includes actionable steps to improve website visibility and authority, plus the importance of tracking performance metrics and making data-driven adjustments.

Host Mike is joined by Eric Richardson of Roofing Specialists for an enlightening conversation on website optimization, SEO strategies, and leveraging blog posts for business growth. They dive deep into digital marketing and branding, discussing the importance of outsourcing work, effective rebranding tricks, and the power of AB testing to maximize results. The episode also covers unique challenges of sales in the roofing industry and offers valuable insights into achieving work-life balance.

Host Mike interviews Eric Reno, founder of Paramount Roofing, who shares his inspiring journey from trailer park beginnings to successful entrepreneur. Eric discusses overcoming obstacles, building relationships, and the importance of seizing opportunities in business. The conversation covers business growth challenges, investment strategies, and Eric’s mission to inspire others.

Mike interviews Bob Neubert, entrepreneurship faculty expert at University of Buffalo, who shares 25 years of experience in launching and growing startups. They discuss business model development, startup methods, time management, idea generation, risk-taking, and key performance indicators. Mike also announces exclusive news about the launch of Conversion MAX.

Mike interviews Kasey Luft of Clientric CRM Consulting about optimizing CRM systems to streamline and automate sales processes. They discuss choosing the right CRM platform, leveraging CRM data to understand your business better, and getting your team on board with CRM implementation. Kasey shares the top 3 things to look for when selecting a CRM platform and strategies for increasing closing percentages.

Mike interviews Mat Smith from the I Drink from Skulls podcast about effective marketing strategies for roofers. Mat shares his expertise in Facebook ads, lead optimization, and creating irresistible marketing offers. They discuss testing strategies, expectations between Facebook and Google ads, sales optimization, and common marketing mistakes contractors make.

Mike interviews Mark Dominguez of Dominguez Marketing, who has been in the marketing industry since 2009. They discuss the current state of marketing, red flags to watch for when choosing marketing companies, SEO strategies, and actionable marketing tips businesses can implement independently.

Mike Claudio of WinRate Consulting shares his honest and innovative strategies for running profitable contracting projects. The discussion covers finding business gaps, managing employees effectively, setting priorities and accountability, and the future of the contracting industry.

Jay Bradley, owner of Roof Nuts, shares his journey from nightclub owner to creating an innovative roofing lead generation call center. After moving to care for his sick mother and discovering door-to-door roofing sales, Jay identified a gap in the industry and built a solution to optimize roofing sales leads.

In this role-reversal episode, Nick Capobianco from Roofr interviews Mike about marketing strategies for roofing contractors. Nick, whose family owns a roofing business, asks the questions every contractor wants to know about effective marketing. They discuss industry insights, roofing leaders, and actionable marketing tactics for roofing businesses.

Leading a team of sales reps doesn’t have to be complicated. In this solo episode, Mike dives into how your sales reps need a leader and the importance of implementing the right systems and processes. Without leadership, things get unorganized and your business misses out on opportunities.

Mike interviews Ben Morrow of Roof Tiger about building a successful roofing company. They discuss how branding, standing out, and word of mouth can help grow your roofing business. Ben and Mike share their top 5 best actions a roofing company could take to start their business off right.

Mike hosts Ben Morrow of Roof Tiger to discuss how branding, standing out, and word of mouth can help grow your roofing business. Ben and Mike share their top 5 draft best things a roofing company could do to start their business off right.

Mike interviews Travis Harvego from Roofle about the future of roofing estimates. Travis shares his 10+ years of contracting industry experience and discusses how Roofle’s software generates roofing estimates directly on contractor websites. The conversation covers finding the right customers, business budgeting, training processes, and roofing industry events.

Mike interviews Corey Combes of SouthShore Roofing about the current state of the roofing industry and strategies for standing out in a competitive market. They discuss sales processes, marketing versus production, managing sales teams, and how to win customers even when you’re the more expensive option.

Mike interviews Chuck Allen, a roof sales expert who recently joined Business 411 to help roofing and home service businesses scale. They discuss building roofing companies from the ground up, sales strategies, and Chuck’s expertise in all aspects of roofing sales.

Mike interviews Anthony Markgraf of Clear Cut Xteriors, who transitioned from a standard 9-5 job to starting his roofing company in 2019 with just $2,000. Anthony shares lessons learned from taking risks and seizing opportunities in business. They discuss building a contracting business from the ground up, hiring the right marketing team, and what to look for when hiring employees.

Mike interviews Jordan Harrison about content creation evolution in 2023 and the changing landscape of the blue collar contracting industry. They discuss strategies for generating valuable content ideas, the transition from traditional education to advocating for blue collar positions, and the importance of honesty in business practices.

Austin Blomquist shares how he grew his roofing business to 200K TikTok followers by eliminating guesswork for contractors and finding innovative, efficient solutions. He discusses strategies for growing social media presence in small markets, creating viewer-focused content, and avoiding common mistakes contractors make when building their brand online.

Mike hosts Adam Bensman of Roof Strategist to discuss successful roofing sales strategies and processes. They cover situational talking, content creation, sales copy, effective communication, and sales psychology. The conversation also explores continuous improvement, trying new approaches, and becoming an industry leader.