Mission Control

Podcast

Mike and Diego Dante, president at RoofCON, discuss the biggest leadership mistakes business owners make and why leadership is key to solving most business problems. They cover accountability, the problems with ‘pay to go away’ mentality, and share a real-world example of turning an underperforming employee into a top performer.

Mike sits down with Mike Blumenthal, a leading expert in Local SEO and Google Business Profiles, to explore the evolving digital landscape. They discuss Google’s changing local search algorithms, ranking factors for Google Business Profiles, and how new players like Apple and ChatGPT are disrupting the industry. The conversation covers why local SEO is changing, the impact of fake reviews, and the growing importance of brand signals and user behavior in search visibility.

Mike Stearns welcomes Vince Perri, founder of Elite Resolutions and seasoned public claims adjuster, to discuss evolving challenges in the roofing and insurance claims industries. They cover tightened regulations, insurance company tactics, balancing storm restoration with retail jobs, and building sustainable business models. The conversation highlights the importance of social media branding, mentorship, and innovative sales and marketing strategies for roofing contractors.

In this episode of The Mission Control Podcast, Mike sits down with Jon Cater from The Creators Den to dive deep into the world of TikTok. With the platform making headlines recently after a short-lived government ban, Mike and Jon explore the controversy surrounding TikTok’s future. They break down the role of government intervention, debate whether such actions were justified, discuss TikTok’s unique business model, and share insights into how creators are leveraging the platform to make money.

Mike takes a beachside stroll with Eric Reno, owner of Paramount Roofing, to discuss essential financial lessons every business owner needs to know. They explore managing money wisely, diversifying assets through investments, and building a business that thrives even in your absence. Using the analogy of a house, they break down components of a secure business and stress the importance of having a trusted financial advisor.

Mike sits down with two powerhouse roofing entrepreneurs: Kris O’Connor of OConnor Contracting in Buffalo, NY, and Corey Combes of Southshore Roofing & Exteriors in Tampa, FL. Together, they share their journeys of building thriving roofing businesses from the ground up, tackling challenges, and learning valuable lessons along the way. They dive deep into navigating sales slumps, identifying traits of top-performing sales reps, and how roofing companies can effectively communicate their value to customers.

Mike chats with Ashley Seebald, Content Editor and Proofreader at Ascend, about crafting engaging, SEO-driven content that gets results. They explore content creation best practices, common pitfalls to avoid, and the evolving role of AI in content creation. The conversation covers AI’s benefits and challenges, plus what the future of content might look like for creators.

In this episode of the Mission Control Podcast, Mike sits down with Tim Brown, Founder and CEO of Hook Agency, to discuss their top five predictions for contractor marketing in 2025. They explore the growing influence of artificial intelligence, the evolving role of SEO in the digital landscape, and forward-thinking strategies to help contractors stay ahead of the curve.

In this episode, Mike interviews David Carroll, founder of DOPE Marketing, about effective direct mail campaigns for contracting companies. They discuss how to track direct mail success, avoid marketing agency pitfalls, understand customer metrics, and manage owner expectations. The conversation covers red flags to watch for when working with agencies and actionable strategies for business growth.

Mike sits down with Kasey Luft, founder of Clientric CRM Consulting, to explore how customized software solutions can help reduce business chaos. They discuss finding the perfect CRM for your business, identifying the ideal implementation time, and navigating the overwhelming number of market options. Kasey shares insights on how AI advancements are transforming CRM capabilities and breaks down expected costs for building tailored CRM solutions.

In this episode of the Mission Control Podcast, Mike sits down with branding expert Dan Antonelli, the mastermind behind KickCharge Creative. Dan shares game-changing insights on why a strong brand is essential for business success and how a poor brand can cost you customers. They explore how to recognize the perfect time to rebrand, tackle common fears about the process, and expose the biggest branding mistakes businesses make.

In this episode of the Mission Control Podcast, Mike chats with Dustin Van Orman of Any Hour Group & Services. Dustin shares how they scaled their business from $2 million to $500 million through visionary leadership and strategic direction. He dives into what truly defines an effective leader and opens up about the challenges of venturing into mergers and acquisitions, revealing hard-earned lessons and triumphs along the way.

Mike sits down with Nick Peret, CEO of Better Boss, a company revolutionizing the construction industry with Fractional CTO services. They dive deep into the evolution of the roofing industry, tackling why some resist change and how to overcome common challenges. From optimizing CRMs and managing time effectively as a business owner to spotting red flags when hiring agencies, this episode is packed with actionable insights.

In this episode of the Mission Control Podcast, Mike sits down with Mike Putzer, the owner of MP Roofing and Siding in Buffalo, NY. Together, they dive into Mike’s journey into the roofing industry, exploring his early beginnings, the challenges of building a business, and the hard lessons he’s learned along the way. This episode is packed with over 20 years of wisdom for anyone thinking about starting a roofing business or any business.

Mike interviews Otis Floyd, founder of Paramount Roofing & Consulting, about building one of Atlanta’s premier roofing companies over 12+ years in business. Otis shares his journey from professional football to entrepreneurship and how his sports experience shaped his business approach. They discuss sales processes, overcoming challenges, growth strategies, and building trust in the roofing industry.

In this episode of the Mission Control Podcast, Mike sits down with Connor Rodich from Executive Partners to discuss the growing trend of mergers and acquisitions between roofing companies and private equity firms. Connor shares valuable insights on how business owners can strategically position their companies for maximum success when considering a sale to these firms.

Mike sits down with Eli Pacini, president of Melo Roofing in Syracuse, NY, and a proud veteran. Eli shares his journey of building Melo Roofing from the ground up, the lessons learned in managing a growing team, and the toughest challenges he’s faced along the way. They explore whether it’s better for your company to stand out or to excel at something specific, and debate what’s truly easier—achieving 10x growth or doubling your success.

Mike interviews Nick Capobianco from Roofr about how their platform transforms roofing businesses through automation and instant estimation tools. They discuss the benefits of Roofr’s technology for roofing companies and explore marketing strategies to increase traffic. The conversation covers automation importance, content creation, and practical steps companies can take to improve their business operations.

In this episode of the Mission Control podcast, Mike sits down with Jay Bradley of Roof Nuts to discuss cold calling services, door-to-door lead generation, and training for roofing companies. Jay shares expert advice on generating and closing leads, explains approaches for different personality types, and covers common mistakes in lead closing. They also discuss what roofing companies should consider before hiring a marketing company and how to work with them effectively.

Mike is joined by Mikaela Freeman and Connor Rodich of Executive Partners, which partners with roofing, solar, and trades businesses by offering executive-level expertise. They discuss how businesses can achieve operational efficiency through automation, implementing CRMs, crafting customer experience, profitability strategies, and positioning for lucrative exits.