Mission Control

Podcast

Mike interviews Jon Broce, co-founder of Ugly Roof, about roof rejuvenation as an alternative to full roof replacement. Jon discusses how he and his business partner identified a gap in the roofing industry and built a business around repairing, cleaning, and restoring roofs. They explore industry insights, employee and customer best practices, and effective branding strategies.

In this episode of the Mission Control Podcast, Mike sits down with Tim Brown, Founder and CEO of Hook Agency, to discuss their top five predictions for contractor marketing in 2025. They explore the growing influence of artificial intelligence, the evolving role of SEO in the digital landscape, and forward-thinking strategies to help contractors stay ahead of the curve.

Tim Brown of Hook Agency returns to discuss marketing and advertising strategies during a recession. Mike and Tim share insights from past experiences with clients and reveal that the most effective marketing tactics often don’t require significant financial investment. They provide valuable guidance for navigating the unpredictable business landscape heading into 2023.

Austin Fricker shares how he built A. Fricker Roofing from a $5,000 line of credit into a $6 million company. He discusses his methods for growth including building quality teams, leadership principles, maintaining work-life balance, and trusting the process.

Mike interviews Chuck Thokey, a business consultant and sales coach with over a decade of experience working with major home improvement companies. Chuck shares his journey from aerospace engineer to successful sales team builder, discussing sales psychology, best practices, and personal experiences including living with ADD.

Mike interviews Chris Scoville, an expert in implementing and marketing financing solutions for roofing businesses. Chris shares his expertise on financing implementation, promotion strategies, and sales techniques. The episode covers marketing, branding, relationship building, and Chris’s proven 45-minute sales training method.

Mike sits down with Mike Blumenthal, a leading expert in Local SEO and Google Business Profiles, to explore the evolving digital landscape. They discuss Google’s changing local search algorithms, ranking factors for Google Business Profiles, and how new players like Apple and ChatGPT are disrupting the industry. The conversation covers why local SEO is changing, the impact of fake reviews, and the growing importance of brand signals and user behavior in search visibility.

Roofing growth expert Adam Sand shares advanced strategies for optimizing CRM systems and staying ahead of industry trends. He discusses crafting HubSpot for roofers, implementing effective business practices, and generating operations regardless of experience level. The conversation covers Facebook advertising, building teams, keyword implementation, and marketing strategies tailored to different company stages.

Dive deep into the entrepreneurial journey of Brock McClelland, who remarkably scaled his business to 7 figures in just 3 years. In this exclusive interview with Ascend Digital Agency, Brock reveals the secrets, strategies, and mindsets that propelled him to the elite league of 7-figure contractors. Learn about Brock’s proven strategies to fast-track business growth, crucial mindset shifts for scaling, and real-world challenges he overcame.

Jay Bradley, owner of Roof Nuts, shares his journey from nightclub owner to creating an innovative roofing lead generation call center. After moving to care for his sick mother and discovering door-to-door roofing sales, Jay identified a gap in the industry and built a solution to optimize roofing sales leads.

Brian Bartoe has built a massive following across TikTok, Facebook, Instagram, and more, racking up hundreds of thousands of fans and helping countless other creators through his Beehive Network. He joins Mike to discuss how he got started during COVID, built his brand from scratch, and what it really takes to grow online in 2025. They explore the addiction of going viral, why most people quit too early, and the underrated power of consistency.

In this episode, Mike sits down with Eric Reno, founder and president of Paramount Roofing in Detroit. They discuss the benefits of offering roof repair as a service and the best ways to get started with it. Eric shares insights from his many years of experience running a roofing business.