Mission Control

Podcast

Mike Stearns welcomes George Schiano, owner of Epic Exteriors in New Jersey, who shares his compelling story of launching his business six years ago after his employer cut his sales commissions. George explains how he expanded from roofing to siding, windows, and doors by fulfilling trusted clients’ requests. The conversation explores his unique sales strategies, including 48 months interest-free financing, and the importance of accountability in business.

Mike interviews EuroShield’s President, Lesley Gustafson, about their innovative rubber-based roofing made from tires. They discuss how EuroShield roofing lasts 30-50 years compared to traditional asphalt shingles that last 15-20 years, requires minimal maintenance, and is setting new standards in the roofing industry.

Mike sits down with three titans of the roofing industry: Eric Reno from Paramount Roofing, Austin Fricker from A. Fricker Roofing & Waterproofing, and Connor Rodich from Executive Partners. They discuss hiring strategies, building systems and processes, team development, and selling roofing companies.

Mike interviews Anthony Markgraf of Clear Cut Xteriors, who transitioned from a standard 9-5 job to starting his roofing company in 2019 with just $2,000. Anthony shares lessons learned from taking risks and seizing opportunities in business. They discuss building a contracting business from the ground up, hiring the right marketing team, and what to look for when hiring employees.

Mike interviews Dan Antonelli, author of Branded Not Blanded, about home service contractor branding strategies for 2023. Dan discusses the importance of brand identity, consumer psychology, and modernizing communication approaches. The conversation covers everything from choosing business names and colors to rebranding processes and targeting the right audience.

Companies should treat providing leads to sales reps as a perk, not an entitlement, while setting proper expectations and accountability. When lead volume decreases, sales reps must engage in activities that bring opportunities to the company. This video outlines 5 specific activities sales reps can do to add value and revenue.

Mike interviews Dashaun Bryant, founder of Roof Hustlers, about mastering roofing sales. They discuss sales approaches, scenarios, being authentic in sales, and the future of the roofing industry. Dashaun shares his expertise on sales essentials and every trick of the trade for successful roofing sales.

Ethan Andes shares his journey building Andes Roofing from scratch, covering the mindsets, systems, and challenges that shaped his success. He discusses implementing EOS, developing core values, and creating processes that allow his roofing business to operate without constant oversight.

Mike interviews Corey Combes, founder of SouthShore Roofing & Exteriors in Tampa, Florida. Corey shares valuable insights on building a premier roofing company from the ground up. The conversation covers his best tips and strategies for success in the roofing industry.

Mike interviews Tim Brown of Hook Agency about strategies to reduce lead costs for roofing companies. They discuss Google Ads optimization, website improvements, keyword strategies, structured sales funnels, and customer psychology techniques to maximize marketing ROI.

In this episode of the Mission Control podcast, Mike sits down with Jay Bradley of Roof Nuts to discuss cold calling services, door-to-door lead generation, and training for roofing companies. Jay shares expert advice on generating and closing leads, explains approaches for different personality types, and covers common mistakes in lead closing. They also discuss what roofing companies should consider before hiring a marketing company and how to work with them effectively.

In this episode of the Mission Control Podcast, Mike sits down with Mike Putzer, the owner of MP Roofing and Siding in Buffalo, NY. Together, they dive into Mike’s journey into the roofing industry, exploring his early beginnings, the challenges of building a business, and the hard lessons he’s learned along the way. This episode is packed with over 20 years of wisdom for anyone thinking about starting a roofing business or any business.