Mission Control

Podcast

Mike interviews Aaron Weiche, CEO of Leadferno, about how SMS and omni-channel messaging help service businesses and contractors convert more website traffic into closed deals. They discuss why modern consumers prefer texting over email and phone calls, the importance of fast response times, and how slow communication is killing leads. The episode also includes a website walkthrough showing design strategies to build trust and create multiple conversion paths for roofing leads.

Ascend Digital Experts hosts Stephen Spence from Project Map It for a podcast and basketball showdown. Project Map It is an interactive mapping tool that showcases previous work and helps customers search by area and project category. Stephen shares his journey from being a math teacher for 20 years to successfully launching his mapping platform.

Mike interviews Bob Neubert, entrepreneurship faculty expert at University of Buffalo, who shares 25 years of experience in launching and growing startups. They discuss business model development, startup methods, time management, idea generation, risk-taking, and key performance indicators. Mike also announces exclusive news about the launch of Conversion MAX.

In this episode, Mike invites Tim Brown, owner and CEO of Hook Agency, to discuss lead generation. Tim shares insightful tips on what you should be cautious about when buying seller leads. They also dive into the importance of referrals and why they should remain a significant focus even when business is booming.

Chuck Allen, Founder of Rio Blanco Roofing, shares his entrepreneurial journey into roofing ownership with host Michael Stearns. This bonus episode of the Mission Control Podcast explores Chuck’s path to building his roofing business.

Mike interviews sales and commercial content expert Jordan Harrison on the Mission Control Podcast. Jordan shares his three key sales tip strategies and reveals the essential elements for effective content creation in 2023. The discussion covers modern sales approaches, content strategies for commercial businesses including contractors, building trust in sales, and overcoming sales resistance.

Tim Brown and Michael Stearns discuss the importance of measuring and monitoring key performance indicators for business success. Jon Broce joins to share the most meaningful KPIs that drive success at his roofing company, MHI Roofing.

This special episode of The Mission Control Podcast compiles the best leadership insights from successful business owners who have built thriving companies. Learn how to manage and motivate sales teams, understand the key differences between managers and leaders, develop essential self-reflection skills, and measure effective leadership beyond just numbers.

Mike Stearns sits down with Jon Broce to discuss leadership, culture, and building teams that are truly motivated. Jon breaks down the biggest blind spots contractors face when it comes to leadership and introduces the AEP Scale (Attitude, Effort, Performance) as a measurement system. They explore delegation challenges, scaling mistakes, and the key factors that make or break company culture.

Leading a team of sales reps doesn’t have to be complicated. In this solo episode, Mike dives into how your sales reps need a leader and the importance of implementing the right systems and processes. Without leadership, things get unorganized and your business misses out on opportunities.

Mike takes a beachside stroll with Eric Reno, owner of Paramount Roofing, to discuss essential financial lessons every business owner needs to know. They explore managing money wisely, diversifying assets through investments, and building a business that thrives even in your absence. Using the analogy of a house, they break down components of a secure business and stress the importance of having a trusted financial advisor.

Mike Stearns interviews Pancho Serrano, founder of Roofers Going Digital, about his journey from corporate BMW in Mexico to the U.S. roofing industry. Pancho shares his transition into commercial roofing sales and the launch of his agency focused on a three-pillar LinkedIn strategy. The conversation highlights building authentic brands and maintaining networking fundamentals as AI changes the digital landscape.