Mission Control

Podcast

David Hoisington and Scott Schuler from Complete Roofing Systems in Pennsylvania discuss building a roofing company that lives its values. They share hard-learned lessons from bad hires to insurance audits, and how staying close to sales teams while keeping content personal drives real impact.

Mike interviews Larry Landwher, owner of Grand View Roofing & Exteriors in New Jersey, about his journey from subcontractor to business owner. Larry shares how he overcame burnout, implemented systems that saved his business, and scaled from 11 to 34 employees in just one year. They discuss the mental challenges of entrepreneurship, the importance of vulnerability and networking, and practical strategies for contractors dealing with growth and burnout.

Mike sits down with Sheldon Murphy, founder of TSM Roofing in Arizona, to explore the operational realities of scaling a business and navigating the chaotic growth phase by establishing organizational clarity. They dive into a recent crisis where TSM Roofing was targeted by fake Google reviews and the exact steps they took to remove them in less than 24 hours. The episode also covers the critical importance of modernizing communication and using speed to lead strategies to capture leads 24/7.

A fireside chat exploring the inception and evolution of Roofr with founder Nic Capobianco and Michael Stearns. The discussion covers how Roofr started, their industry experience and context, the company’s mission, and what’s next for the roofing technology platform.

Mike interviews David Carroll, founder of DOPE Marketing, about his remarkable transformation from spending four years in prison to becoming a successful entrepreneur in the contractor space. David shares insights on reinventing yourself, overcoming destructive habits, practicing gratitude, and the internal work required to build a meaningful business while navigating sobriety and fatherhood.

Mike interviews Drew Paetow, President of Best Exteriors INC and former GAF territory manager, about transitioning from corporate to entrepreneurship in the roofing industry. They discuss customer buying behavior, business optimization through competition, and essential questions to ask manufacturers. The conversation covers marketing strategies, handling difficult customers, building referrals, and key lessons for growing a roofing business.

Mike is joined by Mikaela Freeman and Connor Rodich of Executive Partners, which partners with roofing, solar, and trades businesses by offering executive-level expertise. They discuss how businesses can achieve operational efficiency through automation, implementing CRMs, crafting customer experience, profitability strategies, and positioning for lucrative exits.

Hunter Ballew, founder of Roofing.com and Roofcon, shares his journey from building a right-figure roofing company to connecting roofers through coaching and self-improvement courses. He discusses how Roofcon became one of the biggest conferences in the country and his approach to leadership and creating lasting impact in the industry.

Mike interviews Daniel Tighe, Florida’s premier hurricane claims lawyer with over a decade of experience and hundreds of millions recovered. They discuss how Daniel got started in the industry and provide insights into how insurance companies have changed in recent years. The conversation also covers exposing fraud and other key developments in Florida property damage claims management.

Mike interviews Caleb Oberg of Oberg Roofing about his unique journey to building a successful roofing business. Caleb shares the ups and downs of starting his company and reveals his top marketing secret that helped drive significant business growth. The conversation covers his business challenges, working on both sales and operations, and the marketing strategies that ultimately led to his success.

Nathan Tebedo returns to break down the 6 stages of growth that every contractor business goes through — from scrappy startup to major exit. He and Mike get brutally honest about leadership, hiring mistakes, CRM implementation, and why throwing a salesperson into the mix too early can blow up in your face.

Mike sits down with Nathan Tebedo from Contractor Coach Pro to explore the realities of scaling a roofing company from $2M to $20M. They discuss the hidden pitfalls of growth, leadership challenges, and what separates contractors who burn out from those who build sustainable businesses. The conversation covers team building, systems, and why chasing growth without intention can damage culture and profits.