Mission Control

Podcast

Mike sits down with Tim Brown, Founder and CEO of Hook Agency, to discuss their top five predictions for contractor marketing in 2025. From the growing influence of artificial intelligence to the evolving role of SEO in an ever-changing digital landscape, they cover actionable insights and forward-thinking strategies. This conversation helps contractors stay ahead of the curve with new technologies and marketing approaches.

Mike sits down with Kasey Luft, founder of Clientric CRM Consulting, to explore how customized software solutions can reduce business chaos. They discuss finding the perfect CRM for your business, identifying the ideal implementation time, and navigating the overwhelming market options. Kasey shares insights on AI advancements transforming CRM capabilities and breaks down costs for building tailored CRM solutions.

Mike is joined by entrepreneur Matthew Danskin, who has played a role in companies like The Building Experts Institute, Boom Institute, and Restoration Referral System. Matt teaches restoration contractors how to develop productive referral relationships and discusses stepping up their online course production. The conversation turns towards AI, future technology, and the challenges of raising kids in the digital age.

Mike is joined by guest Jonathan Cater to review a list of the top 10 best jobs in 2024 and share their thoughts on each position. The list is heavily focused on the tech sector, covering roles from data scientists to content creators.

In this episode of the Mission Control Podcast, Pete McKendrick of Roofr joins Mike to discuss the power of free content. They explore how providing valuable free content can benefit contractors and businesses in the roofing and HVAC industries.

Mike interviews EuroShield President Lesley Gustafson about their innovative rubber-based roofing made from recycled tires. They discuss how EuroShield started, their product standards, and how their roofing lasts 30-50 years compared to traditional asphalt shingles that last 15-20 years.

Mike interviews Pete McKendrick of Roofr, an all-in-one sales platform that started as a measurement tool and now helps roofing contractors generate full proposals with accurate roof measurements in under 10 minutes. They discuss how Roofr optimizes contractor time by removing manual labor from the sales process and improving time and profit efficiency.

Mike interviews Tim Brown of Hook Agency about lowering cost per lead for roofing companies. They discuss Google Ads optimization, website improvements, keyword strategies, structured sales funnels, and customer psychology techniques to reduce lead costs and maximize reach.

Mike interviews Nick Capobianco of Roofr about how their platform is transforming the roofing industry. They discuss Roofr’s instant estimator tool, the importance of automation in roofing businesses, and practical marketing strategies companies can use to increase traffic and grow their business.

Mike interviews Stephen Spence, Managing Director at Project Map It, about leveraging software to increase contractor sales. They discuss how many contractors underutilize software like CRMs and the importance of proper training to maximize technology benefits. The conversation emphasizes setting up systems for future business growth to avoid compounding issues later.

In this episode, Mike Stearns answers 18 questions from his audience covering digital marketing topics and personal queries. The discussion spans Google Ads vs Google Local Services ROI, building websites from consumer vs client perspectives, dealing with weak client branding, and insights gained from interviewing industry experts.

Mike explores key strategies to outrank competitors in Google search results for contractors. He covers thorough keyword research, content optimization, building high-quality backlinks, and enhancing user experience. The episode also emphasizes the importance of tracking performance metrics and making data-driven adjustments to maintain a competitive edge.