Mission Control

Podcast

Mike welcomes Jordan Harrison back for round two to discuss content creation strategies and their evolution in 2023. The duo explores how the blue collar industry is transforming and shares insights on the future of the contracting industry. They cover staying motivated with content creation, transitioning from teaching to advocating for blue collar positions, and the importance of honesty in business.

Mike interviews Austin Blomquist about how he grew his roofing business from 0 to 200K TikTok followers. Austin shares strategies for contractors to grow their social media presence, create engaging content, and eliminate guesswork in their marketing efforts. He discusses hashtags, captions, content creation, and the biggest mistakes contractors make on social media.

Mike interviews Aaron Schwarz of Reign Construction about his journey from losing his oil industry job during COVID to starting a construction business. Aaron shares how he transitioned from his military background and oil industry experience into roofing, applying large-scale workforce planning skills to rapidly grow his emerging construction company.

Mike interviews Mathew Mulholland, a public adjuster, about concurrent causation in the roofing industry. Mathew explains how two causes of loss can occur simultaneously on the same property and the conflicts this creates with insurance coverage. He provides guidance on identifying covered losses and helping roofing contractors and property owners avoid being taken advantage of by insurance adjusters.

Mike interviews Cam Wade, a Public Insurance Adjuster who protects contractors and homeowners from insurance agents taking advantage of roofing damage victims. They discuss Cam’s journey from sales and marketing to storm restoration, childhood experiences, overcoming obstacles, and how life lessons shape career paths.

Mike interviews Dmitry Lipinskiy, CEO of Directorii, about innovating the contracting industry. Dmitry discusses how he connects manufacturers, contractors, and homeowners, while sharing insights on success, failure, business values, and marketing approaches in the construction industry.

Mike interviews Heather Hitchcock about her journey from gym owner and top MLM performer to building Royal Roofing into a successful business. Heather shares openly about her start in roofing, overcoming personal challenges including substance abuse, and how she applies MLM business strategies to grow her roofing company.

Tim Brown of Hook Agency returns to discuss marketing and advertising strategies during a recession. Tim and Mike share insights from past client experiences and explain how effective marketing doesn’t always require significant financial investment. They provide valuable guidance for businesses preparing for uncertain economic conditions in 2023.

Mike interviews Joseph Hughes of Contractor Dynamics, who founded a marketing training company after working in his family’s roofing business. Joseph discusses how he identified a gap in the roofing industry’s marketing landscape and built his own company to fill that need. The conversation covers topics including branding, recruiting, company communication, and implementing business systems.

Mike interviews Hunter Ballew, founder of Roofing.com and Roofcon, about his journey from building a seven-figure roofing company to creating one of the biggest roofing conferences in the country. Hunter discusses his approach to leadership, connecting like-minded professionals in the industry, and building lasting impact through coaching and networking opportunities.

A fireside chat exploring the origin story and evolution of Roofr with founder Nic Capobianco and Michael Stearns. The conversation covers how Roofr started, their industry experience and mission, and what’s next for the company. Discover why Roofr is more than just another tech company entering the roofing space.