Mission Control

Podcast

Ascend Digital Experts hosts Stephen Spence from Project Map It for a podcast and basketball showdown. Project Map It is an interactive mapping tool that showcases previous work and helps customers search by area and project category. Stephen shares his journey from being a math teacher for 20 years to successfully launching his mapping platform.

Mike interviews Bob Neubert, entrepreneurship faculty expert at University of Buffalo, who shares 25 years of experience in launching and growing startups. They discuss business model development, startup methods, time management, idea generation, risk-taking, and key performance indicators. Mike also announces exclusive news about the launch of Conversion MAX.

Chuck Allen, Founder of Rio Blanco Roofing, shares his entrepreneurial journey into roofing ownership with host Michael Stearns. This bonus episode of the Mission Control Podcast explores Chuck’s path to building his roofing business.

Tim Brown and Michael Stearns discuss the importance of measuring and monitoring key performance indicators for business success. Jon Broce joins to share the most meaningful KPIs that drive success at his roofing company, MHI Roofing.

Mike Stearns interviews Pancho Serrano, founder of Roofers Going Digital, about his journey from corporate BMW in Mexico to the U.S. roofing industry. Pancho shares his transition into commercial roofing sales and the launch of his agency focused on a three-pillar LinkedIn strategy. The conversation highlights building authentic brands and maintaining networking fundamentals as AI changes the digital landscape.

Mike Stearns sits down with Jon Broce to discuss leadership, culture, and building teams that are truly motivated. Jon breaks down the biggest blind spots contractors face when it comes to leadership and introduces the AEP Scale (Attitude, Effort, Performance) as a measurement system. They explore delegation challenges, scaling mistakes, and the key factors that make or break company culture.

Mike takes a beachside stroll with Eric Reno, owner of Paramount Roofing, to discuss essential financial lessons every business owner needs to know. They explore managing money wisely, diversifying assets through investments, and building a business that thrives even in your absence. Using the analogy of a house, they break down components of a secure business and stress the importance of having a trusted financial advisor.

Mike sits down with Otis Floyd, owner of Paramount Roofing & Consulting in Atlanta, GA, to break down roofing statistics from 2024. They dive into the surge of new roofing companies, what separates successful roofers from lowballers, insurance challenges, hiring mistakes, and why content and branding are the future of lead generation. This episode is packed with raw, unfiltered insights that every roofing business owner needs to hear.

Mike interviews Andy Near, a commercial roofing contractor who started his business right out of high school. They discuss how Andy scaled his contracting business by implementing better business processes, finding niche markets, and building trust with customers.

In this bonus episode, Mike Stearns interviews Ben Tiger, known as The Roof Tiger, about how effective branding, standing out from competitors, and word-of-mouth marketing can help grow roofing businesses. The conversation focuses on practical branding strategies that roofing contractors can implement to differentiate themselves in the market.

Austin Fricker, Owner and CEO of A. Fricker Roofing & Waterproofing, shares how he’s built one of the most respected roofing companies in his market through culture, leadership, and understanding key business numbers. He discusses managing chaos after storms, refining systems for growth and profit, building teams that thrive under pressure, and balancing revenue goals with healthy margins while focusing on long-term legacy over short-term wins.

Mike interviews Jen Silver, president of Roofing Utah, discussing leadership strategies for growing a roofing business. They explore patience vs. pushing teams, management approaches, accountability systems, and handling failure. Jen shares her personal and professional experiences that shaped her leadership style.