Mission Control

Podcast

Mike interviews Reggie Brock, national account manager at Beacon Building Products, about optimizing productivity in the contracting industry. Reggie shares his experience and research on living optimally and fulfilled, focusing on how personal and professional aspects of life intersect and affect each other in the home improvement and hardware retail industry.

Mike interviews Mathew Mulholland, a public adjuster, about concurrent causation in the roofing industry. Mathew explains how concurrent causation involves two simultaneous causes of loss affecting the same property, creating conflicts with insurance adjusters and coverage. He discusses how to identify covered losses, insurance basics, and how roofing contractors can become more educated to protect themselves and property owners from being taken advantage of.

Mike interviews Jon Broce, co-founder of Ugly Roof, about roof rejuvenation as an alternative to full roof replacement. Jon discusses how he and his business partner identified a gap in the roofing industry and built a business around repairing, cleaning, and restoring roofs. They explore industry insights, employee and customer best practices, and effective branding strategies.

Mike interviews Cam Wade, a Public Insurance Adjuster who transitioned from sales and marketing to protecting contractors and homeowners from insurance companies taking advantage of roofing damage victims. They discuss childhood experiences, overcoming obstacles, business ethics, and how life lessons shape career paths.

Heather Hitchcock shares her journey from gym owner and top MLM performer to growing Royal Roofing into a successful company. She discusses her mission, mistakes, and growth while diving into how she applies MLM business strategies to the roofing industry and the importance of connecting with like-minded industry leaders.

Dylan McCabe joins Mike to discuss how he applied healthcare industry business models to create a roofing-specific buying group. They explore workplace culture, leadership, goal setting, and the power of believing in yourself when creating new opportunities in traditional industries.

Mike interviews Patrick Carr, founder of Blue Collar Media Group, about creating targeted media content for contractors and trades businesses. They discuss industry leadership tactics, business optimization strategies, and how contractors can build successful brands through proper media representation.

Tim Brown and Michael Stearns discuss the importance of measuring and monitoring key performance indicators for business success. Jon Broce joins to share the most meaningful KPIs that drive success at his roofing company, MHI Roofing.

Mike interviews Andy Near, a commercial roofing contractor who started his business right out of high school. They discuss how Andy scaled his contracting business by implementing better business processes, finding niche markets, and building trust with customers.

Mike interviews Jen Silver, president of Roofing Utah, discussing leadership strategies for growing a roofing business. They explore patience vs. pushing teams, management approaches, accountability systems, and handling failure. Jen shares her personal and professional experiences that shaped her leadership style.

Tim Brown of Hook Agency returns to discuss marketing and advertising strategies during a recession. Mike and Tim share insights from past experiences with clients and reveal that the most effective marketing tactics often don’t require significant financial investment. They provide valuable guidance for navigating the unpredictable business landscape heading into 2023.

Chuck Allen, Founder of Rio Blanco Roofing, shares his entrepreneurial journey into roofing ownership with host Michael Stearns. This bonus episode of the Mission Control Podcast explores Chuck’s path to building his roofing business.

Mike interviews Joseph Hughes of Contractor Dynamics, who founded his marketing training company after working in his family’s roofing business and identifying a gap in the industry. They discuss Joseph’s journey from family business to entrepreneurship, the importance of branding in roofing, recruiting strategies, and implementing effective communication systems within companies.

Hunter Ballew, founder of Roofing.com and Roofcon, shares his journey from building a right-figure roofing company to connecting roofers through coaching and self-improvement courses. He discusses how Roofcon became one of the biggest conferences in the country and his approach to leadership and creating lasting impact in the industry.

Mike interviews EuroShield’s President, Lesley Gustafson, about their innovative rubber-based roofing made from tires. They discuss how EuroShield roofing lasts 30-50 years compared to traditional asphalt shingles that last 15-20 years, requires minimal maintenance, and is setting new standards in the roofing industry.

Mike interviews Caleb Oberg of Oberg Roofing about his unique journey to building a successful roofing business. Caleb shares the ups and downs of starting his company and reveals his top marketing secret that helped drive significant business growth. The conversation covers his business challenges, working on both sales and operations, and the marketing strategies that ultimately led to his success.

Mike interviews Caleb Oberg of Oberg Roofing about his journey to building a successful roofing business. Caleb shares the ups and downs of starting his company and reveals his top marketing strategy that helped him achieve massive success.

In this bonus episode, Mike Stearns interviews Ben Tiger, known as The Roof Tiger, about how effective branding, standing out from competitors, and word-of-mouth marketing can help grow roofing businesses. The conversation focuses on practical branding strategies that roofing contractors can implement to differentiate themselves in the market.

Allen Mick from Just Share Media joins us live from Florida to discuss the damage and implications of Hurricane Ian. So many families have been significantly impacted by Hurricane Ian and they need more help than is available locally. However, there are very strict laws about marketing within Florida so there is also a lot of risk if you don’t know the right approach.

A fireside chat exploring the inception and evolution of Roofr with founder Nic Capobianco and Michael Stearns. The discussion covers how Roofr started, their industry experience and context, the company’s mission, and what’s next for the roofing technology platform.