Mission Control

Podcast

Mike hosts Ben Morrow of Roof Tiger to discuss how branding, standing out, and word of mouth can help grow your roofing business. Ben and Mike share their top 5 draft best things a roofing company could do to start their business off right.

Austin Blomquist shares how he grew his roofing business to 200K TikTok followers by eliminating guesswork for contractors and finding innovative, efficient solutions. He discusses strategies for growing social media presence in small markets, creating viewer-focused content, and avoiding common mistakes contractors make when building their brand online.

Mike sits down with Eric Reno, owner of Paramount Roofing in Detroit, to map out the ultimate blueprint for launching and scaling a roofing company in 2025. They dive deep into what actually works, from low-cost marketing strategies to avoiding the biggest financial mistakes that put new roofing businesses in the grave. This episode is packed with high-impact advice covering everything from GMB secrets to turning denied insurance claims into paid jobs.

Brock McClelland (Pittsburgh) and Corey Combes (Tampa) share the actual numbers and strategies behind building successful roofing companies. They discuss market shifts, the impact of consistent branding and marketing investment, and what separates growing contractors from the competition. From $800K commercial jobs to 700+ lead months, they break down what’s working in 2025.

Mike interviews Patrick Carr, founder of Blue Collar Media Group, about creating targeted media content for contractors and trades businesses. They discuss industry leadership tactics, business optimization strategies, and how contractors can build successful brands through proper media representation.

Mike sits down with Brock McClelland, owner of McClelland’s Contracting & Roofing in Pittsburgh, to discuss what it takes to build a lasting company. Brock shares insights on competing in an oversaturated roofing market, maintaining standards while competitors cut corners, and keeping 30+ employees aligned under one vision. He covers the importance of educating homeowners, building company culture, and the non-negotiables that have shaped his success.

Aaron Schwarz of Reign Construction shares his journey from losing his oil industry job during COVID to starting a successful roofing company. He discusses applying his military background and large-scale workforce planning experience to rapidly grow in the construction industry.

Mike interviews Matt Kulhaneck, who runs All Access Builders in Buffalo, NY. Matt shares his unique journey from working in marketing for contractors to becoming a contractor himself. He discusses the struggles and triumphs he’s experienced throughout his transition and provides insights into running a successful contracting business.

Mike interviews Jordan Harrison about content creation evolution in 2023 and the changing landscape of the blue collar contracting industry. They discuss strategies for generating valuable content ideas, the transition from traditional education to advocating for blue collar positions, and the importance of honesty in business practices.

Mike interviews Mathew Mulholland, a public adjuster, about concurrent causation in the roofing industry. Mathew explains how concurrent causation involves two simultaneous causes of loss affecting the same property, creating conflicts with insurance adjusters and coverage. He discusses how to identify covered losses, insurance basics, and how roofing contractors can become more educated to protect themselves and property owners from being taken advantage of.

Mike interviews Corey Combes of SouthShore Roofing & Exteriors about his journey from addiction recovery to building a $10M roofing business in just three years. Corey shares his optimized 5-step sales process that has been key to bringing customers into his business. The episode focuses on his sales formula and approach that most business owners struggle with.

Mike interviews Diego Dante, President of RoofCon/Roofing.com and founder of Roofers, LLC. Diego shares his journey from humble beginnings to industry leadership, discussing his marketing expertise, innovative tactics, and commitment to giving back to the roofing industry.