Mission Control

Podcast

Mike sits down with Sheldon Murphy, founder of TSM Roofing in Arizona, to explore the operational realities of scaling a business and establishing organizational clarity. They discuss navigating growth challenges, handling a recent crisis involving fake Google reviews, and the importance of modernizing communication with tools like speed-to-lead strategies.

Mike sits down with Brock McClelland, owner of McClelland’s Contracting & Roofing in Pittsburgh, PA, to discuss building a lasting company in the oversaturated roofing market. Brock shares insights on maintaining high standards while competitors cut corners, leading 30+ employees under one vision, and using homeowner education as a powerful sales strategy. The conversation covers leadership challenges, company culture, scaling processes, and the future of the roofing industry.

Mike interviews Caleb Oberg of Oberg Roofing about his journey to building a successful roofing business. Caleb shares the challenges he faced in his early years and reveals his top marketing strategy that helped transform his company into the thriving business it is today.

Mike interviews Ben Morrow of Roof Tiger about building a successful roofing company. They discuss how branding, standing out, and word of mouth can help grow your roofing business. Ben and Mike share their top 5 best practices a roofing company should implement to start their business off right.

Mike sits down with Adam Fedale, CEO of G. Fedale Roofing & Siding, a family-run company based in Wilmington, Delaware with multiple locations across the East Coast. Adam shares the story of building and scaling a business with his brothers, the challenges and rewards of mixing family with entrepreneurship, and why clear expectations and accountability are non-negotiable for success. They dive into everything from core values and company culture to handling tough customers, implementing effective SOPs, and the role of extreme ownership and grace in leadership.

Larry Landwher, owner of Grand View Roofing & Exteriors, shares his journey from subcontractor to business owner and the mental challenges that came with growth. He discusses transitioning to full ownership, managing burnout, and scaling from 11 to 34 employees in one year. Larry opens up about the systems and mindset shifts that helped him overcome fear and build a successful roofing company.

Mike interviews Jay Bradley, founder of Roof Nuts, who transitioned from owning nightclubs to creating a roofing lead generation call center. After moving to care for his sick mother and discovering gaps in roofing sales leads, Jay built Roof Nuts to optimize roofing sales processes. They discuss innovative methods for generating roofing leads and transforming the roofing industry.

Mike interviews Anthony Markgraf of Clear Cut Xteriors about his journey from a standard 9-5 job to starting his roofing company in 2019 with just $2,000. Anthony shares lessons on taking risks, building a contracting business from the ground up, hiring the right marketing team, and what to look for when hiring employees.

Mike sits down with Eric Reno, founder and president of Paramount Roofing in Detroit, to discuss the benefits of offering roof repair as a service and the best ways to get started. Eric shares insights from his many years of experience running a roofing business, covering topics like repairs vs replacements, leveraging Facebook groups, and industry changes.

In this episode, Mike is joined by Matt Kulhaneck, who runs All Access Builders in Buffalo, NY. Matt previously worked in marketing for contractors before switching to contracting work himself. He gives insights into what his struggles and triumphs have been throughout his journey.

Mike interviews Daniel Tighe, Florida’s premier hurricane claims lawyer with over a decade of property damage claim experience. They discuss how Daniel got started in the industry and provide insights into how insurance companies have changed in recent years. The conversation covers claims management, fraud detection, and Daniel’s firm Tighe PA’s leadership role in hurricane response.

Mike sits down with Stephen Spence, who runs Project Map It, an interactive map tool that showcases previous work and lets customers search by area, project category, or product type. Stephen talks about his journey of getting started with Project Map It and the many struggles he faced along the way.