Mission Control

Podcast

Mike interviews Jon Broce, co-founder of Ugly Roof, about roof rejuvenation as an alternative to full roof replacement. Jon discusses how he and his business partner identified a gap in the roofing industry and built a business around repairing, cleaning, and restoring roofs. They explore industry insights, employee and customer best practices, and effective branding strategies.

Tim Brown of Hook Agency returns to discuss marketing and advertising strategies during a recession. Mike and Tim share insights from past experiences with clients and reveal that the most effective marketing tactics often don’t require significant financial investment. They provide valuable guidance for navigating the unpredictable business landscape heading into 2023.

Austin Fricker shares how he built A. Fricker Roofing from a $5,000 line of credit into a $6 million company. He discusses his methods for growth including building quality teams, leadership principles, maintaining work-life balance, and trusting the process.

Dive deep into the entrepreneurial journey of Brock McClelland, who remarkably scaled his business to 7 figures in just 3 years. In this exclusive interview with Ascend Digital Agency, Brock reveals the secrets, strategies, and mindsets that propelled him to the elite league of 7-figure contractors. Learn about Brock’s proven strategies to fast-track business growth, crucial mindset shifts for scaling, and real-world challenges he overcame.

Brian Bartoe has built a massive following across TikTok, Facebook, Instagram, and more, racking up hundreds of thousands of fans and helping countless other creators through his Beehive Network. He joins Mike to discuss how he got started during COVID, built his brand from scratch, and what it really takes to grow online in 2025. They explore the addiction of going viral, why most people quit too early, and the underrated power of consistency.

Jay Bradley, owner of Roof Nuts, shares his journey from nightclub owner to creating an innovative roofing lead generation call center. After moving to care for his sick mother and discovering door-to-door roofing sales, Jay identified a gap in the industry and built a solution to optimize roofing sales leads.

In this episode, Mike sits down with Eric Reno, founder and president of Paramount Roofing in Detroit. They discuss the benefits of offering roof repair as a service and the best ways to get started with it. Eric shares insights from his many years of experience running a roofing business.

Mike sits down with Brock McClelland, Owner of McClelland Contracting & Roofing in Pittsburgh, for a raw conversation about his journey overcoming addiction and rebuilding his life. Brock shares how discipline helped him transform into the man, father, and business owner he is today. This personal discussion covers faith, family, fitness, and finding purpose through life’s hardest challenges.

Mike interviews Otis Floyd, founder of Paramount Roofing & Consulting, about building one of Atlanta’s premier roofing companies over 12+ years in business. Otis shares his journey from professional football to entrepreneurship and how his sports experience shaped his business approach. They discuss sales processes, overcoming challenges, growth strategies, and building trust in the roofing industry.

Mike interviews Kelly Swanson, founder of Swanson Communications, who started her PR agency with just $8,000 and went on to represent major sports figures including Floyd Mayweather for 15 years. They discuss building a business from scratch, landing first clients, scaling when your name is the brand, crisis management, and the difference between publicity and advertising.

Mike Claudio of WinRate Consulting shares his honest and innovative strategies for running profitable contracting projects. The discussion covers finding business gaps, managing employees effectively, setting priorities and accountability, and the future of the contracting industry.

Mike interviews Reggie Brock, national account manager at Beacon Building Products, about optimizing productivity in the contracting industry. Reggie shares his experience and research on living optimally and fulfilled, focusing on how personal and professional aspects of life intersect and affect each other in the home improvement and hardware retail industry.