Brian Bartoe has built a massive following across TikTok, Facebook, Instagram, and more—racking up hundreds of thousands of fans and helping countless other creators do the same through his Beehive Network. In this episode, he joins Mike to talk about how he got started during COVID, how he built his brand from scratch, and what it really takes to grow online in 2025. They dig into the addiction of going viral, why most people quit too early, and the underrated power of consistency.