Mike Stearns sits down with Andy Keys, Owner and CEO of FoxHaven Roofing Group for a raw conversation about what it truly takes to build an empire. Andy shares his incredible journey from battling addiction and living in his car to running massive roofing and metal supply companies. They dive into strategies for growth including video content, SEO with AI search, tracking true ROAS based on gross profit, and transitioning from chasing short-term leads to playing the long game.