George Schiano | Don't Be Cheap | Mission Control Podcast

In this episode of the Mission Control podcast, Mike Stearns welcomes George Schiano, the owner of Epic Exteriors in New Jersey. George shares the compelling story of launching his business six years ago, driven to start his own LLC the very night his previous employer announced a cut to his sales commissions. Starting with a hyper-focus on roofing, George explains how he organically expanded his services to include siding, windows, doors, and more by fulfilling the requests of past clients who already trusted his work. The conversation explores his unique sales strategies, such as leading with 48 months of interest-free financing, and the importance of taking full accountability, highlighted by a wild story of making things right after a nail gun accidentally fell through a client's ceiling.

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00:00:00 - Intro
00:02:09 - Starting Business
00:10:52 - Early On
00:12:00 - Biggest Misstep
00:13:01 - Generate Business / Financing
00:15:58 - Beyond Roofing
00:22:14 - Alliances
00:34:17 - Industry Predictions
00:35:47 - Work Life Balance
00:42:55 - Happy Customers
00:48:49 - Bad Situation

George Schiano:
Facebook: https://www.facebook.com/george.schiano.58
LinkedIn: https://www.linkedin.com/in/george-schiano-2b052b1a7/
Instagram: https://www.instagram.com/schiano39/

Epic Exteriors:
Website: https://epicexteriorsnj.com/
Facebook: https://www.facebook.com/EpicExteriorsNJ/
Youtube: https://www.youtube.com/@epicexteriorsnj
Instagram: https://www.instagram.com/epicexteriorsnj

About Michael Stearns & Ascend Digital Agency

Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI.

Work with Ascend Digital Agency:
Website: https://ascenddigitalexperts.com/
Request a Consultation: https://ascenddigitalexperts.com/contact/

Follow Michael Stearns:
LinkedIn: https://www.linkedin.com/in/michaelstearns/
Facebook: https://www.facebook.com/michael.stearns.16
Instagram: https://www.instagram.com/takeoffwithascend/

Follow Ascend Digital Agency:
Instagram: https://www.instagram.com/takeoffwithascend/
Facebook: https://www.facebook.com/takeoffwithascend/
TikTok: https://www.tiktok.com/@ascenddigital

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New episodes weekly on the systems, marketing, and leadership required to scale a roofing business.

Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629

Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87

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