He Took a Leap With $1,800 in the Bank.

In this episode of the Mission Control Podcast, Mike sits down with Sheldon Murphy, the founder of TSM Roofing in Arizona. They explore the operational realities of scaling a business, specifically how to navigate the chaotic "waterboarding" phase of growth by establishing organizational clarity and defining non-negotiable roles for 2026.

The duo also dives into a recent crisis where TSM Roofing was targeted by a spam attack of fake Google reviews, detailing the exact steps they took to remove the reviews in less than 24 hours. Finally, they discuss the critical importance of modernizing communication, highlighting how Sheldon uses tools like Alivo to execute "speed to lead" strategies and capture leads 24/7.

00:00:00 - Intro
00:01:32 - Sheldon’s Story
00:10:43 - Reflecting on 2025
00:16:18 - Always Evolving
00:27:11 - Fake/Scam Reviews

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ABOUT TSM ROOFING LLC

TSM Roofing LLC is a licensed, bonded, and insured roofing company serving the state of Arizona with physical offices in Phoenix (Maricopa County) and Prescott Valley (Yavapai County). Under the leadership of founder Sheldon Murphy, TSM Roofing LLC has established a reputation for excellence in roof replacement, repair, and solar detachment services.

The organization is a recognized Owens Corning Platinum Preferred Contractor, a distinction held by only approximately the top 1% of roofers nationwide. We are dedicated to providing durable roofing solutions and active community support throughout the Phoenix Metro and Quad-City regions.

Facebook: https://www.facebook.com/TSMRoofingLLC/
Instagram: https://www.instagram.com/tsm_roofing
LinkedIn: https://www.linkedin.com/company/tsm-roofing-llc
BBB: https://www.bbb.org/us/az/phoenix/profile/roofing-contractors/tsm-roofing-1126-1000054487
Owens Corning Platinum Preferred: https://www.owenscorning.com/en-us/roofing/contractors/contractor-profile/232418

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ABOUT THE OWNER:

TSM Roofing LLC was founded by Sheldon Murphy, a second-generation roofer with deep roots in the Arizona construction industry. Sheldon’s expertise isn't just academic, it was earned on the rooftops of Arizona.

• Hands-On Experience: Sheldon first set foot on a roof at age 14, spending his summers as a laborer learning the fundamentals of roof installation and tear-offs.

• Professional Pedigree: Before founding TSM Roofing, Sheldon completed a rigorous Union Carpenter’s Apprenticeship, earning Journeyman status. This technical background ensures that every TSM project adheres to the highest structural standards.

• Industry Leadership: Under Sheldon’s leadership, TSM Roofing has achieved the Owens Corning Platinum Preferred Contractor status, a distinction held by only the top 1% of roofing contractors in the nation. He is also a certified member of the Tile Roofing Industry (TRI) Alliance.

Facebook: https://www.facebook.com/smurph39
LinkedIn: https://www.linkedin.com/in/sheldon-murphy-tsmroofing/

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