Will I Lose My SEO If I Build a New Website? SEO Preservation | Ascend Digital Agency

If you decide it is time to build a new website, you should not lose your previous SEO and traffic as a result. However, you can easily do so if the proper SEO preservation techniques are not completed.

Think of your old website as your current house and your new website as the new house you are moving into. If you are going to move, you would let the post office, customers and other individuals/companies, know that your address has changed. This will allow them to send information to your new address, and forward any mail that goes to your old address, to the correct, new destination.

It is the same thing with your new website. Often times, your site structure will change and information will be found on different pages on your new website. If you do not do redirects to let the search engines know the new destination where the information can be found, when people click that old link, they will get an error. If your website is riddled with these errors, you will most likely see a significant drop in traffic and rankings.

When choosing to build a new website, be sure to partner with an agency that understand not only web design, but SEO preservation as well!

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