Creating an Irresistible Marketing Offer for Roofers with Mat Smith

On today’s episode, Mike has on Matt Smith from the I Drink from Skulls podcast. Matt has taken his life by the horns as he has suffered from addiction, jail time, and has suffered a spinal injury. From there he turned his life around, and has become an expert marketer specializing in Facebook Ads. He shares the importance of optimizing leads, building ads, A B testing, How to speak to your audience, creating an irresistible offer, and building influence, trust and credibility.

Mike & Mat talk all things marketing, personal journey, optimizing your business, and avoiding marketing mistakes!

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4:27 What would you days to a contractor that says they have tried Facebook and it doesn’t work

7:25 25 homeowners needed ads and the need to evolve

9:00 having data and Testing small differences 📈

9:53 What Mat Does Differently

10:22 How does Mat Standout?

10:51 What’s better? Facebook, Google, Doorknocking?

13:08 64 Deals in 24 Hours

13:46-16:02 What can go wrong with Google Ads

16:45:17: 46 Expectations of Facebook vs Google
17:31 - Setting expectations with Facebook & Google Ads
18:22 - How to look at Leads and Handle Them

18:36 - 19:29 Fat kid at heart, loves cookies

20:35 One thing ALL sales reps need to do
21:09 - How to Optimize Your Leads
22:30 CRM and the Data in it - Integrity Checks
26:26 - How to IMPROVE Your sales as a sales rep
29:33 - Customer experence
32:00 - BIGGEST Mistake Business Owners are Making with ads
34:31 - How to Structure Branding within an ad
40:42 - Marketing in Roofing vs Other Industries
45:48 - Working with BIG Marketers vs a Small Agency
50:13 - The Future of Branding & Marketing