Mission Control

Podcast

Mike hosts Adam Bensman of Roof Strategist to discuss successful roofing sales strategies and processes. They cover situational talking, content creation, sales copy, effective communication, and sales psychology. The conversation also explores continuous improvement, trying new approaches, and becoming an industry leader.

Mike interviews Dashaun Bryant, founder of Roof Hustlers, about mastering roofing sales. They discuss sales approaches, scenarios, being authentic in sales, and the future of the roofing industry. Dashaun shares his expertise on sales essentials and every trick of the trade for successful roofing sales.

Mike interviews Chuck Thokey, a business consultant and sales coach with over a decade of experience working with major home improvement companies. Chuck shares his journey from aerospace engineer to successful sales team builder, discussing sales psychology, best practices, and personal experiences including living with ADD.

Mike interviews Chris Scoville, an expert in implementing and marketing financing solutions for roofing businesses. Chris shares his expertise on financing implementation, promotion strategies, and sales techniques. The episode covers marketing, branding, relationship building, and Chris’s proven 45-minute sales training method.

Mike interviews sales and commercial content expert Jordan Harrison on the Mission Control Podcast. Jordan shares his three key sales tip strategies and reveals the essential elements for effective content creation in 2023. The discussion covers modern sales approaches, content strategies for commercial businesses including contractors, building trust in sales, and overcoming sales resistance.

Mike interviews John Senac, President of NTS, which provides roofing product analysis for property owners, contractors, engineers, insurers, and adjusters. They discuss how NTS creates efficiency in the roofing industry by eliminating back-and-forth with middlemen, manufacturers, and suppliers. John shares his data-proven 3-step sales process that benefits both customers and contractors.

Roofing growth expert Adam Sand shares advanced strategies for optimizing CRM systems and staying ahead of industry trends. He discusses crafting HubSpot for roofers, implementing effective business practices, and generating operations regardless of experience level. The conversation covers Facebook advertising, building teams, keyword implementation, and marketing strategies tailored to different company stages.

Mike interviews Dr. Jessica Stahl, an Industrial Organizational Psychologist who recently signed a nationwide speaking agreement with GAF. Dr. Stahl, who comes from a family of contractors, discusses implementing effective workplace practices, hiring quality sales representatives, and developing strong leadership in the roofing industry. They explore recruiting strategies, retention solutions, and the importance of core values in contractor businesses.

Mike interviews David Carroll of Dope Marketing, who shares his personal journey from childhood through turning his life around to starting multiple businesses. David discusses his unique data-driven marketing approach that is proven to be optimized every time, while emphasizing the importance of being a father and husband.

Michael Stearns interviews Matt Danskin of Restoration Referral Systems about solving the challenge of scaling and sustaining referral sources for roofing companies. Matt discusses how most businesses struggle with referrals and end up relying on less profitable lead sources. He shares his system for creating efficient referral relationships that provide more profitable work for roofing and restoration companies.

Companies should treat providing leads to sales reps as a perk, not an entitlement, while setting proper expectations and accountability. When lead volume decreases, sales reps must engage in activities that bring opportunities to the company. This video outlines 5 specific activities sales reps can do to add value and revenue.