Mission Control

Podcast

Mike hosts Adam Bensman of Roof Strategist to discuss successful roofing sales strategies and processes. They cover situational talking, content creation, sales copy, effective communication, and sales psychology. The conversation also explores continuous improvement, trying new approaches, and becoming an industry leader.

Michael Stearns interviews Matt Danskin of Restoration Referral Systems about solving the challenge of scaling and sustaining referral sources for roofing companies. Matt discusses how most businesses struggle with referrals and end up relying on less profitable lead sources. He shares his system for creating efficient referral relationships that provide more profitable work for roofing and restoration companies.

Mike interviews Kasey Luft of Clientric CRM Consulting about optimizing CRM systems to streamline and automate sales processes. They discuss choosing the right CRM platform, leveraging CRM data to understand your business better, and getting your team on board with CRM implementation. Kasey shares the top 3 things to look for when selecting a CRM platform and strategies for increasing closing percentages.

In this episode, Mike interviews David Carroll, founder of DOPE Marketing, about effective direct mail campaigns for contracting companies. They discuss how to track direct mail success, avoid marketing agency pitfalls, understand customer metrics, and manage owner expectations. The conversation covers red flags to watch for when working with agencies and actionable strategies for business growth.

Mike interviews legendary sales trainer Chuck Thokey, co-founder of TOP REP, for a masterclass in sales leadership. Chuck shares strategies for building high-performing sales teams, structuring effective meetings, and coaching reps through mindset blocks. He reveals how to build winning culture and drive higher close rates without micromanaging.

Mike sits down with Jay Bradley, founder of Roof Nuts, to discuss building high-performing roofing sales teams. Jay shares strategies for hiring the right sales reps, training them to close deals quickly, and avoiding common costly mistakes that most roofing contractors make. The conversation covers cold calling, door-to-door lead generation, and proven sales training methods.

Mike interviews Corey Combes of SouthShore Roofing about the current state of the roofing industry and strategies for standing out in a competitive market. They discuss sales processes, marketing versus production, managing sales teams, and how to win customers even when you’re the more expensive option.

Mike interviews David Carroll of Dope Marketing, who shares his personal journey from childhood through turning his life around to starting multiple businesses. David discusses his unique data-driven marketing approach that is proven to be optimized every time, while emphasizing the importance of being a father and husband.

Mike sits down with Matt Grassmyer, Director of Outside Sales at HailTrace, to discuss mastering customer acquisition in roofing before, during, and after storms. Matt explains why roofing companies shouldn’t wait for weather to hit before seeking opportunities and emphasizes building brand awareness year-round. He shares strategies for using technology to monitor past customers’ neighborhoods, post-storm follow-up tactics, and creating purposeful content calendars.

In this episode, Mike invites Tim Brown, owner and CEO of Hook Agency, to discuss lead generation. Tim shares insightful tips on what you should be cautious about when buying seller leads. They also dive into the importance of referrals and why they should remain a significant focus even when business is booming.

Mike interviews sales and commercial content expert Jordan Harrison on the Mission Control Podcast. Jordan shares his three key sales tip strategies and reveals the essential elements for effective content creation in 2023. The discussion covers modern sales approaches, content strategies for commercial businesses including contractors, building trust in sales, and overcoming sales resistance.

This special episode of The Mission Control Podcast compiles the best leadership insights from successful business owners who have built thriving companies. Learn how to manage and motivate sales teams, understand the key differences between managers and leaders, develop essential self-reflection skills, and measure effective leadership beyond just numbers.