Have you ever hired a roof marketing company? If so, how was your experience? Many prospective clients that inquire regarding marketing, have had one, or more bad experiences with previous marketing agencies. Typically, there are a multitude of reasons for this, but one consistent trend is a lack of communication.
How Frequently Should You Speak With Your Roof Marketing Company?This is a question that does not have a right or wrong answer. Here is what we can say with confidence, it is impossible to over communicate. When you are hiring a digital marketing agency, you are investing money and time into growth. This is done through developing an increased presence on Google, Social Media etc… By virtue of getting more exposure, you will get more traffic and leads. The more that your digital marketing agency is in tune with the inner-workings of your company, the better equipped they will be to help facilitate that growth.
Shaping the Experience of Your Prospective ClientsWhen you are presenting your company to your target market, you want to be sure that your brand is being perceived in the best light possible. How do you accomplish this? Quality Photos - In the absence of having high resolution, brand specific photos, it is common practice for marketing agencies to use stock images. While stock photography will “suffice” you want to take every opportunity to build credibility with your audience. Having on brand photos will certainly help accomplish this.
- Take before photos of each project
- Take production photos
- Take finish photos
- Team Photos - Use these for an “About Us” ot “Our Team” page
- Photos of wrapped vehicles
- Photos of your showroom
- Use videos of roof inspections
- Shoot DIY roofing content
- Shoot a video of a customer testimonial
- Video of Production