In this engaging episode, Host Mike is joined by the insightful guest, Eric Richardson of Roofing Specialists. The guys have an enlightening conversation on various aspects of website optimization, SEO strategies, and leveraging blog posts for business growth. As they dive deep into the world of digital marketing and branding, they also discuss the importance of outsourcing work, effective tricks for successful rebranding, and the power of AB testing to maximize results. They also touch upon the unique challenges of sales in the roofing industry and offer valuable insights into achieving a harmonious work-life balance. Tune in to this information-packed episode and unleash the potential of your online business!
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1:03 - Roofr for your Business
2:45 - Dad Joke of the Week
5:13 - Car Bonding
6:50 - Eric Richardson Intro
9:03 - Adding Value to your Product/Service
11:38 - Quality service
15:10 - SEO & Google Ranking
17:56 - Website Building with a Marketer
20:20 - Prepping your Business for Marketing
22:01 - How to Rank your Website on Google
22:25 - Pretty website vs Working Website
24:00 - Top Website Rebranding tips
26:36 - How to Rebrand your Website the RIGHT WAY
28:11 - Working with a Marketing Company the BEST WAY
31:00 - Living in San Diego, Surfing & Sharks 🦈
35:00 - Work Life Balance
39:08 - Social Media in 2023
43:10 - Scam Marketing
46:20 - How to Hire PROPERLY