How to Grow Your Business | Don't Fall Victim to Vanity Stats | Ascend Digital Agency

Understanding data is a very important aspect of running a business. However, some data is much more meaningful than others. There is plenty of data that seems to be a strong indicator of success or high performance, which is misleading and doesn't relate to success much at all. These are referred to as vanity stats. Vanity stats can be things like: Gross revenue, cost per lead, appointments held for the week etc... In this video we will talk about vanity stats and how they can be misleading.

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