How This Roofer is Approaching ChatGPT Ads and Ad Spend.

In this clip, Andy Keys, Owner and CEO of FoxHaven Roofing Group in South Florida, discusses the future of digital marketing and the hard realities of contracting finances. Andy shares why his team is pursuing the early adoption of ChatGPT ads to capture new, top-of-funnel leads. The conversation then shifts into a masterclass on financial discipline. Andy explains how he dynamically adjusts his ad spend based on strict monthly reporting and shares the tough lessons learned from operating at a net loss despite high revenue.

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00:00:00 - ChatGPT Ads
00:01:37 - The Marketing Budget
00:05:09 - Google LSA "Slot Machine"

Andy Keys:
Facebook: https://www.facebook.com/andy.keys.522
Instagram: https://www.instagram.com/theandykeys/
TikTok: https://www.tiktok.com/@theandykeys_
YouTube: https://www.youtube.com/@theandykeys

Metal Ops:
Website: https://metal-ops.com/
Facebook: https://www.facebook.com/profile.php?id=61565566779182
YouTube: https://www.youtube.com/@Metal-Ops
Instagram: https://www.instagram.com/metal_ops/
TikTok: https://www.tiktok.com/@metal.ops

FoxHaven Roofing Group:
Website:https://foxhavenroof.com/
Facebook: https://www.facebook.com/foxhavenroofing
YouTube: https://www.youtube.com/@UC3pkM6f-6toklxvpWCZ6jNQ
TikTok: https://www.tiktok.com/@foxhavenroofing
Instagram: https://www.instagram.com/foxhavenroofing/

About Michael Stearns & Ascend Digital Agency

Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI.

Work with Ascend Digital Agency:
Website: https://ascenddigitalexperts.com/
Request a Consultation: https://ascenddigitalexperts.com/contact/

Follow Michael Stearns:
LinkedIn: https://www.linkedin.com/in/michaelstearns/
Facebook: https://www.facebook.com/michael.stearns.16
Instagram: https://www.instagram.com/takeoffwithascend/

Follow Ascend Digital Agency:
Instagram: https://www.instagram.com/takeoffwithascend/
Facebook: https://www.facebook.com/takeoffwithascend/
TikTok: https://www.tiktok.com/@ascenddigital

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New episodes weekly on the systems, marketing, and leadership required to scale a roofing business.

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