How to Get More Leads From Your Website Pt. 2 - How to Leverage Contact Submission Forms

Contact Submission forms are a great options for conversion for those that don’t want to pick up the phone and call. Having as much information as possible from your prospect can help qualify the lead and make your process more efficient.

With that being said, the more information you require from a prospect, the less likely they are to convert. It is important to weigh your want to qualify that prospect on its initial form submission, with the attrition that you may face as a result of too many required fields.

 You may want to consider only requiring the information that is vital to you, contacting that prospect, and then allowing the other information to be optional. This would help ensure that you are converting as many website visitors as possible into appointments and not losing them based on them bouncing due to the time commitment required to finish your form.

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