From Corporate to Entrepreneurship, How Drew Paetow has Mastered Growing a Roofing Business

In this episode, Mike invites Drew Paetow, President of Best Exteriors INC, a former territory manager for GAF with a wealth of experience in both manufacturing and contracting. They delve into customer buying behavior and highlight key red flags to watch out for.

Drew shares insights on optimizing business potential through friendly competition and the art of saying 'no.' The conversation also explores essential questions to ask potential or current manufacturers, providing valuable guidance for businesses in the industry.

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00:01:08 - Who is Drew Paetow?
00:02:38 - Marketing that WORKS in 2023
00:08:44 - Buying Behavior of Customers
00:10:57 - Dealing with Customers That You DON'T Want to Work With
00:14:44 - Referrals in the Roofing Industry
00:18:24 - First Customer Learning to Say "NO"
00:21:25 - Drew's Start in Corporate with GAF
00:24:30 - What to Look for in a Potential Manufacturer
00:27:21 - Role Play - Territory Manager of Manufacturer & Year 1 Roofing Contractor
00:34:25 - Track Record of Success
00:40:16 - Handling Issues in a Partnership
00:43:30 - Shopping for a Manufacturer
00:46:47 - Toughest Lesson in Business
00:51:28 - Grow and Scale View from a Marketer
00:55:00 - Google Analytics
1:03:00 - Be Careful of Scams in the Industry