Chris Zimmerman | Sell Value, Not Price | Mission Control Podcast

In this episode of the Mission Control Podcast, Mike sits down with Chris Zimmerman, co-founder of Master Your Craft, where they "teach contractors how to fish" to proactively protect homeowners and advance the roofing industry. Chris shares his "long-sighted" philosophy on building a sustainable business, detailing how he pivoted his company from 90% storm restoration to 70% retail by prioritizing systems, core values, and strategic partnerships over short-term "microwave" gratification. From mastering the psychology of sales through active listening to reducing marketing spend to under 1% by targeting partners instead of just leads, this conversation offers a masterclass in protecting your reputation and achieving long-term success in the roofing space.

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00:00:00 - Intro
00:02:03 - The Rat Race
00:06:28 - Brand Reputation
00:08:08 - Partnerships
00:09:40 - Understand Brand
00:19:04 - Sales Awareness
00:24:57 - Company Rebuild
Retail & Restoration
00:36:40 - Must Ask Questions
00:45:48 - Be Different
Pricing
00:56:01 - Roofle / CRM
Content Creation
01:05:48 - Lead Generation
01:13:57 - Ascend Mission
01:15:56 - Final note

Chris Zimmerman:
Facebook: https://www.facebook.com/chris.zimmerman.79
Instagram: https://www.instagram.com/chris_zimmerman4

Master Your Craft:
Website: https://www.masteryourcraftgroup.com/
Facebook: https://www.facebook.com/groups/masteryourcraftgroup

About Michael Stearns & Ascend Digital Agency

Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI.

Work with Ascend Digital Agency:
Website: https://ascenddigitalexperts.com/
Request a Consultation: https://ascenddigitalexperts.com/contact/

Follow Michael Stearns:
LinkedIn: https://www.linkedin.com/in/michaelstearns/
Facebook: https://www.facebook.com/michael.stearns.16
Instagram: https://www.instagram.com/takeoffwithascend/

Follow Ascend Digital Agency:
Instagram: https://www.instagram.com/takeoffwithascend/
Facebook: https://www.facebook.com/takeoffwithascend/
TikTok: https://www.tiktok.com/@ascenddigital

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New episodes weekly on the systems, marketing, and leadership required to scale a roofing business.

Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629

Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87

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