On this episode, Mike has on Corey Combes of SoulthShore roofing! The guys go over what's becoming of the roofing industry and where the guys would like to see it go.
They deep dive into sales, marketing, production, labor, and the roofing industry overall! They discuss how front-end marketing work is so different from actual construction.
A huge aspect of the discussion is how to sell to customers in a highly competitive marketplace. Why should customers choose you EVEN when you are the more expensive option?
4:43 - Production vs Marketing
9:37 - Sanding out for the RIGHT REASONS in the industry
16:57 - Creating sales process & managing
23:25 - Managing your Sales Team
31:33 - Hiring a Sales Team