The norm of reciprocity, the expectation that people will respond favorably and exchange benefits.
In business and personal life, think of how you can add value to your relationships. It runs along the lines of the golden rule. Do right by people, and they are more likely to do right by you.
When things are chaotic, it’s easy to lose sight of this. Be aware, do the the right thing and it will make a positive impact on your life and business.
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