Vanity Stats vs Actionable Data | Focus on Profits not Revenue | Ascend Digital Agency

Don't be fooled by vanity stats! A vanity stat is a statistic or piece/set of data that look compelling at first glance, but are misleading and, or far less meaningful once you dig in.

For example, you can have 2 companies:
Company 1: $10 million annual revenue with 5% profit margin
Company 2: $5.0 million revenue with 11% profit margin

In this scenario, while Company 2 is doing only half the revenue of Company 1, their profit is more than double, so they will be making more money. This is what is important as business owners!

Make sure you are finding the actionable data and making sound choices for your business based on that!

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