Hiring a Marketing Company in 2023

Finding a roofing marketing company that you cant trust to deliver consistent results, can prove to be quite challenging. Way too often, we have roofers contact us that are unhappy with their current providers. Many times, the core issue is poor expectation setting from the agency, to the prospective client. This is a recipe for disaster!

Finding a digital marketing agency that will put your needs first and not just push their preferred products on you is a MUST! Countless times, roofers have reached out wanting to start an SEO campaign... In many instances, SEO is not what they need at that moment. Your prospective marketing agency should ask you questions to understand what your true goals are and to craft a campaign that will help you accomplish them.

When choosing a marketing partner, be sure to the check their references. If they are claiming they can do many things to help your business grow, you should be able to contact a few of their current clients that they have done it for. When speaking with that reference, be sure to ask about the results and the experience.

Finding a specialist vs. a generalist can be really impactful when trying to diagnose issues, and fix them. The same holds true when choosing a digital marketing agency to handle your advertising. Find a roofing marketing agency that specializes in roofing! Even something as simple as understanding negative keywords associated with Google ad campaigns and what ad copy has converted better than others historically, can be largely beneficial to the production of your campaign.

Be sure that your roofing marketing agency provides reporting, dashboard and they are accessible. Your marketing partner should have a consistent, open line of communication with their clients to be best suited to execute their campaign. This consistent communication allows us to stay in tine with your goals as they change, and changes to company structure, updated photos and videos etc...

0:00 Intro
2:06 Choose a Marketing Agency That Puts Your Needs First
2:34 Ask For References - Make the Agency Prove They Can Get You Results
3:29 Find a Niched Roofing Marketing Agency
3:53 Consistent Reporting & Transparency With Your Advertising Campaign
5:22 Ongoing Communication
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