Roofing Project Photos - Roofing Marketing & Protecting Your Company

Roofing project photos should be taken at every job site. Furthermore, they should be taken at all stages of production. Taking photos of the roof and exteriors pre-production, during install and post production will offer a couple benefits.

First, having clear and well documented photos showing the condition of the home's exterior prevents any misunderstandings should a homeowner notice damage after the new roof installation or repair. These things happen... If you are able to show proof that the damage was not a result of your crew and was there prior to work commencing, it is much more likely that you are able to diffuse the situation.

The other benefit to roofing project photos is from the marketing side. Showing the transformation of a home that your company is responsible for can be incredibly helpful when trying to compel future prospects to do business with you. These photos can be posted to Google Business Profile (GMB), your website, social media accounts etc...

In the absence of a process, there is usually a breakdown where companies do not end up with consistent, multi-stage photos of their projects. Develop a process and commit to it, to ensure that you are leveraging photos to protect your company from unnecessary misunderstandings with homeowners and reaping the benefit from the marketing side.

0:00 Intro
0:27 Call From Unhappy Customer
0:47 Called Team to See If Damage Was Already There
1:07 Team Said damage Was There, But No Photos to Prove it
1:24 If You Can't Prove Damage Was Present Before You Started, You Are More Likely to Have a Negative Customer Experience
2:16 Photos of Roofing Projects Benefit Your Marketing
3:18 Create a Process for Photos

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#roofing #roofingwebsites #roofphotos

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