How Mike Stearns is Setting the Standard for Digital Agencies in the Contracting Space

In this episode, expert content coach Jonathan Cater takes on the host seat and delves into Mike's journey in the contracting industry, tracing it from its beginnings to the present state of Ascend Digital Agency.

The guys talk everything in the contracting industry from understanding the psychology of people, cold-calling strategies, Chat GPT, all the way to managing negative reviews.

Mike shares on what you should be looking for when working with an agency and the standard that contractors should hold for themselves when working with one.

Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5

Contact us : takeoff@ascenddigitalexperts.com

Let's Connect!

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00:00:21 - Who is Michael Stearns
00:03:15 - How to Handle Cold Calling
00:05:45 - Psychology Behind Sales
00:06:26 - Strategies for Cold Calls
00:09:25 - Handling a BAD Campaign vs a Good One
00:12:55 - Best SEO Tools for Your Website
00:16:21 - Starting Strategy for Building a Converting Ad
00:19:40 - Building Creative for Content
00:22:20 - Hidden GEM for Getting Traffic to Your Business
00:25:23 - Optimizing Your Opportunities in Sales
00:28:20 - How to Get Started in Sales
00:31:20 - BEST Sales Tactics
00:35:10 - Learning to Wear All he Hats vs Outsourcing
00:39:00 - Becoming Searchable on Google
00:42:42 - Buying a Domain
00:45:40 - Creating Content as a Contractor
00:47:50 - Creating Trust in the Roofing Industry
00:50:15 - How to Communicate with Potential Customers
00:53:09 - How to Handle Negative Reviews
00:57:10 - Automations Set Up Post Job
1:01:20 - Faults with Reviews
1:05:20 - Working with ConversionMax
1:09:40 - Google Guaranteed
1:12:40 - How to Grow Without a Marketing Company
1:17:00 - Communication as Business Gets Larger
1:22:00 - Being Coachable & Finding Mentors
1:24:17 - The Future of Ascend Digital Agency