Family Business. Roofing Legacy.

In this episode of the Mission Control Podcast, Mike sits down with Adam Fedale, CEO of G. Fedale Roofing & Siding, a family-run company based in Wilmington, Delaware with multiple locations across the East Coast. Adam shares the story of building and scaling a business with his brothers, the challenges and rewards of mixing family with entrepreneurship, and why clear expectations and accountability are non-negotiable for success

We dive into everything from core values and company culture to handling tough customers, implementing effective SOPs, and the role of extreme ownership and grace in leadership

Adam also opens up about how his team keeps follow-up personal and genuine, why not every customer is the right customer, and what it takes to keep 85+ employees aligned and thriving.

Whether you’re leading a roofing company, running a family business, or just want to hear insights on leadership, accountability, and growth—you’ll take a ton from Adam’s journey.

Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5

Contact us : takeoff@ascenddigitalexperts.com

Let's Connect! ==== ==== ====

Website: https://bit.ly/3NQXXKK

Facebook: https://bit.ly/3xH8VaT

Linkedin: https://bit.ly/3RWTSyr

00:00:00 - Intro
00:02:33 - Adam’s Company
Working With Family
00:09:54 - Business Zen
00:14:15 - Rehash Question
00:17:18 - Sales Accountability
Follow Up
00:24:47 - The Wrong Customer
00:30:08 - Core Values
00:37:53 - Crisis Response
00:48:45 - Believing Core Values
00:55:50 - Team Culture
Networking
Mentorship

Adam Fedale:
Facebook: https://www.facebook.com/adam.fedale
LinkedIn: https://www.linkedin.com/in/adam-fedale-5540a530/
Website: https://gfedale.com/

Kyle Hoffman (Business Coach):
LinkedIn: https://www.linkedin.com/company/kyle-hoffman-llc/
Facebook: https://www.facebook.com/kylehoffmanllc