Roofing. Scaled. Sold.
From a $250K startup with no CRM and no camera presence to an eight-figure exit. Four years of partnership that redefined what contracting marketing can look like.
Strong Foundation. Untapped Ceiling.
- Newer company with limited budget Lacking digital presence
- Strong word of mouth but few customers otherwise
- Inbound lead volume did not match their ambition for growth
You're not just creating a website for somebody and running ads — you're guiding them on things to implement. You grew with me, hand in hand.
The Value Delivered
Ascend helped transform McClellands from a small regional contractor into an acquisition-ready brand through strategic marketing, operational systems, and long-term growth infrastructure. From lead generation and SEO to CRM implementation, branding, and expansion strategy, every initiative was built to compound enterprise value — not just generate short-term leads.
Digital Foundation
Migrated from a $299 eLocal listing to a full custom website with proper UX, conversion architecture, and a brand presence worthy of a growing company. The digital home base everything else was built on.
Paid Advertising
Google Ads campaigns built from scratch, optimized for qualified leads — not vanity clicks. Ad budgets scaled intentionally as the business grew, always tied to revenue outcomes and CPQL performance metrics.
SEO & Market Authority
Long-game SEO strategy layered in after early ad wins. A sustained investment in visibility inside a highly saturated regional market — not a quick fix. Understood and communicated like a contractor, not an agency.
CRM Implementation
Identified the operational gap, made the recommendation, held accountability. Implementation kicked off within 48 hours of Ascend's recommendation. Lead management, follow-up sequences, and pipeline tracking — the backbone of a scalable sales operation, built without delay.
Video & Content Strategy
On-site coaching to get Brock comfortable on camera — breaking through the resistance that stops most contractors from ever building a real brand. The resulting content engine drove recognition and trust across Western PA.
Owens Corning Partnership
Assisted in negotiating the Owens Corning Platinum Preferred designation and helped grow McClellands co-op advertising budget from $3,500 to up to $32,000 — a nearly 10x increase that injected real marketing capital into the brand's expansion.
Brand Strategy
Guided investment in brand visibility: bus shelters, park bench ads, consistent market presence. Helped Brock understand that branding, like SEO, is a long-term asset — not an expense — even when the company was still small.
Fractional CMO Coaching
Beyond execution: a strategic advisor who self-audits the client's business, identifies gaps, makes recommendations based on real contractor success patterns, and holds the team accountable to actually implementing them.
Multi-Location Expansion
Supported geographic growth with press releases, local SEO buildout, and digital presence for each new market. Cranberry Township and beyond — each location launched with the full weight of Ascend's infrastructure behind it.
Four Years. One Trajectory.
Proof Is In The Performance
From a regional roofing operation to an eight-figure acquisition — a landmark outcome reflecting four years of compounding brand equity and digital infrastructure.
Implementation began within 48 hours of Ascend's recommendation — the execution speed that separates clients who act from those who don't.
Not a one-and-done campaign. A sustained, evolving strategic partnership that grew alongside the business at every stage from startup to exit- ready.
Ascend negotiated McClellands' Owens Corning co-op advertising budget from $3,500 to up to $32,000 — nearly 10x growth in manufacturer- funded marketing support.
Geographic expansion supported with full press release strategy, local SEO, and digital presence — each new market entered with confidence and infrastructure.
Started with a $299 eLocal listing on a third- party platform. Ended with a full custom digital ecosystem: website, ads, SEO, video, brand, CRM.
Brock implemented what was asked. Every time. That accountability — rare among contractor clients — is what made every other result on this page possible.
The investment in Ascend's services compounded year over year. When a $250K business sells for eight figures, the multiplier speaks for itself.
You sit with me. You self-audit what it is that I'm doing and make suggestions from where you found success with other guys to help build, grow, and scale. You're not just an agency. You're a partner.
More Than Marketing. A System For Growth.
Most agencies build you a website, run your ads, and send you a monthly report. Ascend operates differently — as a strategic co- pilot who sits inside the business, identifies gaps, and holds clients accountable to actually building something worth owning.
For McClellands, this meant frank conversations about what was missing: the CRM they didn’t have, the video presence they were avoiding, the brand investment that felt premature but wasn’t. Ascend made the calls. Brock executed. That combination is what built an eight-figure company.
Self-Audit Approach.
Ascend doesn't just execute — they analyze the full business and surface what's holding growth back, whether it's digital or operational.
Accountability by Design.
Recommendations are tracked. Ascend only works with clients serious about growth — there are real consequences for not implementing.
Pattern Recognition.
12+ years working with roofing contractors means Ascend has seen what works. That experience gets applied to every client relationship.
Hand-in-Hand Growth.
Ascend grew with McClellands from startup to exit — adjusting strategy at every phase, from scrappy early campaigns to multi- location brand infrastructure.
Get Comfortable Being Uncomfortable.
Brock's willingness to push through discomfort — on camera, in the market, in investing early — was coached and encouraged by Ascend every step of the way.
Build It. Grow It. Scale It. Sell It.
McClellands went from a $299 local listing to an eight-figure exit. Your business has a trajectory too — Ascend’s job is to help you find it, build the infrastructure, and execute without excuses. The question is whether you’re ready to implement.